More than 44 million Americans experienced mental health issues in 2016 alone. This means, as a mental health professional, hundreds and thousands of people can benefit from your services. But you still need to make sure those people can find you – and marketing for mental health professionals is one of the best ways to stand out from the competition in your industry.
Unfortunately, the majority of psychiatrists and psychologists depend only on word-of-mouth for marketing mental health private practice. However, in today’s crowded environment, with more mental health professionals tending to more patients than ever before, mental health marketing is an absolute necessity.
There are several mental health marketing strategies to choose from to promote your practice. Some of the most successful ones are search engine optimization (SEO), pay per click (PPC), content marketing, and social media marketing.
Website Design and Development: Creating user-friendly, mobile-responsive mental health websites that attract and convert patients is one of our many specialties. Our websites are professionally-designed, SEO-optimized and quick to load. We back each web page by research to ensure they outperform the competitors while blowing away your target audience.
Content marketing: One of the best mental health marketing strategies, this technique works well in combination with other mental health marketing ideas. Content is important because it’s how you inform potential patients about your services. You can also use it to attract organic traffic to your site using SEO and PPC ads – all of which are effective marketing techniques. Content can be anything from short social media posts about the different kinds of mental illnesses to long articles explaining the importance of mental health. Regardless of the kind of content you choose to include, make sure it’s useful and informative to your target audience.
Social marketing for mental health professionals: Social networks like Facebook and Instagram allow you to share the content with followers and other users. Social networks are also the ideal place to post useful updates in the form of images, text, and links. For instance, if you’re trying a new technique at your facility, you can share that information with your followers on social media. You could also post updates on generic information such as “tips to combat anxiety” to help build trust in your mental health practice.
Search engine optimization (SEO) for mental health professionals: People are searching online every day for mental health specialists in their area. But without a reliable search engine marketing strategy, your practice can be missing out on hundreds and thousands in potential revenue. To rank on top of local search engine results for mental health or behavioral services, you need a robust SEO plan to get you listed above your competitors.
Practice Builders, the leading mental health marketing agency, has decades of experience with proven behavioral health marketing strategies to help you reach out to potential patients. Since your patients may not be comfortable discussing their mental health challenges with friends or family, our online marketing strategies for behavioral health can prove more useful than traditional marketing options.
If you specialize in treating a particular condition or offer unique therapies and medications, our behavioral health marketing strategies will help you communicate distinguishing features and grow your practice organically.
Working within your budget, we help you build the modern web tools that connect patients with your practice, including search engine optimization and targeted blog posts. We’ll work with you to create a mental health marketing plan customized to meet your practice’s needs.
To learn how we can help you attract new patients by marketing your psychology private practice to the right target audience and at the right platforms, contact us at 855.898.2710.
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