Among ophthalmologists, there is heated ongoing competition for a rapidly diminishing pool of LASIK procedures. LASIK surgery has many providers and a 95% patient satisfaction rate. But this pool of patients is diminishing for two reasons: First is the fear factor in patients who don’t want to be among the 5% of less satisfied patients or those who have had complications. Second is the current economic climate, with its high unemployment and reduced spending on elective care.
Even if you do manage to survive without depending on those procedures, you still face stiff competition for the cosmetic procedures you want as well as declining reimbursements for cataracts, glaucoma, macular degeneration and other eye conditions.
So how do you attract and engage the patients and cases you want?
It all begins with a customized ophthalmology marketing plan for your practice. We will look at all facets of your practice and provide you with the solutions you need to enhance your visibility in the community and grow your patient base. These ophthalmology practice marketing ideas range from traditional marketing such as branding and print advertising to online marketing, including custom websites, search engine optimization and online reputation management.
Prospects often turn to online sources when looking for an ophthalmology practice. To get in front of those potential patients, you need to have a robust online presence. At Practice Builders, a reputed ophthalmology marketing agency, our digital marketing experts will take your practice to the next level.
Our website designers, content specialists, social media marketing experts, online reputation management professionals and SEO teams will give you an ophthalmology digital marketing plan that will strengthen your online presence and make your brand visible across all digital platforms.
As healthcare marketers who specialize in planning and executing results-driven marketing strategies for ophthalmology, we excel in the traditional, digital and referral-based marketing strategies your practice needs to thrive. And for years, we’ve propelled ophthalmologists to the top of their niche markets using proven, data-driven marketing techniques.
Our experts have spent years developing unique, tested and proven marketing ideas for ophthalmology practices of all sizes. They will help you create a fully customized, step-by-step ophthalmology marketing plan to help you achieve your growth goals and improve profitability.
To request your complimentary ophthalmology marketing consultation for your practice, simply fill out the form on the right or call us today at 855.898.2710.
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