With periodontal practices mostly driven by doctor referrals, you cannot take the growth of your practice for granted. Periodontists mainly face two challenges: lack of referrals from general dentists and failure to stay in touch with their referrers. As a result, they lose out to more communication-driven periodontists.
It is also challenging for periodontists to build and maintain an effective periodontal marketing program to attract referrals. Add to that the competition from general dentists offering similar services, decreasing revenues due to discounted insurance plans, staff training issues and a shrinking patient base.
Most periodontists do not have the time or expertise to handle the marketing side of their practices, and this is where Practice Builders comes in.
Our teams are trained to handle the marketing side of periodontal practices. We believe that a successful periodontal practice depends on a strong referral network with general dentists and residents. Our teams can help you establish an effective referral marketing program and assist you in developing and implementing the necessary tools and techniques to succeed.
We can also provide your staff the training and tools necessary to build a thriving practice. We can train your staff on effective ways to make a referral network, improve the bottom line, reduce no-shows and provide superior patient care.
Whether you are looking to attract new patients, train your staff or improve your patients’ experience, our experts can help you. Our customized periodontal dental marketing solutions paired with our experienced, knowledgeable staff will prove to be your most profitable investment.
We create websites that have the necessary ingredients to market your periodontal practice successfully. Each website is custom-made for your practice using the latest protocols in web design. Our websites are mobile-friendly, meaning they will adjust to the device they are being used on.
Your brand is not merely your logo or tagline. Instead, your brand is the sum of every experience the patient has with your practice and staff. Your brand is your practice’s personality and reputation. At Practice Builders, we help you take charge of your reputation and identity and turn them into a compelling brand image.
Online Reputation Management
For a periodontal practice, online reviews are the best way to promote your services. Our experts can help you gain favorable reviews from your existing patients. Once you have positive online reviews, we will amplify their presence on multiple sites and social media channels. Our teams will monitor review streams and manage communication with satisfied and dissatisfied patients.
Let Practice Builders’ team make reviews an effective component of your overall marketing plan.
Search Engine Optimization (SEO)
With so many other local periodontics websites competing for attention, your website must be designed so that potential patients who are looking for your services can find you. This is where SEO comes in. We can help you stay ahead of the curve by conducting regular SEO quality checks to ensure your website is adhering to search engine standards.
Social Media Marketing
Our social media marketing team will work with you to implement a proven strategy that helps promote your brand. Utilizing patient testimonials, blogs and social media posts, we can help you drive traffic, improve patient engagement and generate leads.
Our content marketing strategy consists of developing a story and focusing on how the target audience can be engaged, and the content can be utilized for creating a profitable endeavor.
Please contact us for a complimentary marketing consultation for your periodontal practice by filling out the form on the right or by calling 855.898.2710.
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