Orthodontics is a good business. So instead of referring out to you, general dentists are keeping patients and treating them themselves. Fighting for a decreasing pool of referrers can overwhelm your practice and push you to look for innovative orthodontic marketing strategies and orthodontic marketing ideas. This is the reason specialists like you are changing their marketing strategy from dentist-based referrals to direct-to-patient marketing.
However, to market directly to potential patients, you’ll need to do three things well:
But the competition is cutthroat. Using the same marketing ideas for orthodontic offices that others are implementing will not help you stand out from the crowd and attract more new patients.
To retain your current referrers and generate new referrals, you need to differentiate yourself from competitors through unique marketing ideas. You will need to cut through the noise using specialized orthodontic practice marketing for dentists. Practice Builders can help you achieve this goal!
At Practice Builders, our orthodontic marketing consultants understand the importance of knowing how new patients find your orthodontic practice. We will tailor orthodontic marketing ideas to help you attract more patients and increase referrals where you need them most.
We will establish an influential online presence through websites, search engine optimization (SEO), social media marketing, content marketing, and paid ads for your orthodontic practice. Creating a robust marketing plan for orthodontics will lead to new patients.
To compete in today’s harsh orthodontic marketing landscape, you need more than just a website. New patients, as well as existing patients, look at your website for information about your practice and its services. An informative and engaging website will highlight your services and give visitors the information they need. We will combine our expertise in website design and orthodontic online marketing to make sure you have the most effective, patient-generating website.
Regardless of the size of your orthodontics practice, branding is critical for creating and ensuring top-of-mind awareness in your target audience. As one of the reputed orthodontic marketing companies, we are here to help you redefine your brand. We will begin with your logo and then work with you to bring to life the orthodontics practice you’ve always wanted by building your brand into a recognizable and top-of-mind entity. You can trust our experts to share orthodontic marketing tips with you to help you stay connected with your audience.
More than 3 million searches occur on Google for an Orthodontist each year in the US. And millions of people search for an “Orthodontist Near Me.” Search engine optimization (SEO) is one of the best marketing ideas for orthodontic practices that will help local searchers find your website. We will focus on increasing your site’s search engine rankings for specific keywords and phrases. Our goal will be to drive qualified leads to your website and then convert those leads into patients.
When used correctly, social networks are one of the best orthodontic marketing strategies to reach the target audience and promote your services. But orthodontists usually have limited time to dedicate to their online presence and update their social profiles. Practice Builders, a trusted and experienced orthodontic marketing agency, is here to help fill that void for you! Our graphic design team will create custom, branded material to post on your social media to keep your followers engaged.
Are you looking for more information on orthodontics office marketing and how our experts can help you build the orthodontic practice of your dreams? Please contact us for a complimentary orthodontist marketing consultation for your orthodontic practice by filling out the form on the right or by calling 855.898.2710.
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