As a primary care physician who specializes in caring for children, adolescents and teens, the pediatrician often faces the challenge of distinguishing him or herself from family practitioners and generalist primary care physicians. The average healthcare consumer may not know the difference, and may not know that a pediatrician is more than qualified to care for their children until the children reach adulthood.
Patient education should be an important component of the pediatrician’s marketing efforts, both in traditional printed materials, such as practice brochures, and on the Web, through websites, blogs and social media content. By clearly spelling out the benefits of pediatric specialty care, the pediatrician can attract more patients directly and through selected physician referrals, using:
Please contact us for a complimentary medical marketing consultation for your Pediatrics practice by filling out the form on the right or by calling (855)898-2710.
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