Dental Marketing videos

Attracting non-referral patients is the growing dental office’s greatest marketing challenge. Even within small communities, such patients typically have a variety of choices. So with all of the competition, how can you make your practice stand out? The answer is to reach out, with video. Dental marketing videos are a powerful asset for conveying information and emotion, both of which are crucial when asking patients for their trust. According to comScore, users are more than twice as likely to take an action step such as contacting your practice after viewing a video.

Done properly, videos give prospective patients visiting your website a sense of your personality and credibility. Video lets new patients in the selection process get to know you before meeting you in person. It’s the ideal medium for showcasing your practice’s selling points: your friendly and helpful staff, your pristine office, your friendly manner and your expertise in answering frequently asked questions and quieting common fears.

The shape your dental office’s marketing video will take

Creating dental office videos and promoting them across social media platforms is one of the most powerful and cost-effective means of attracting new patients. Give potential patients a behind-the scenes glimpse of what your office is all about and stay connected with current patients.

Plus, videos are a great way to capture patient testimonials. Video testimonials are rapidly become the modern, social media version of “word-of-mouth” referrals. Indeed, a recent study shows that websites with video testimonials increased sales on average by 56%.

Practice Builders creates and develops video scripts and storyboards. We include onsite location videography, voice-over talent and complete studio production for 60- and 90-second videos. We even upload your finished video to YouTube. We keep the videos fun, we keep them professional and, most importantly, we keep them generating online momentum for your dental practice.

Build your online presence while building trust

Not only are online dental marketing videos important for engaging patients, but they contribute to your dental practice’s overall SEO strategy. Search engines favor original content, making video highly valuable in terms of increasing the overall online visibility of your practice. In fact, video embedded in your website increases the chances of a front-page Google result by 53 times.

Videos also complement your SEO results by ensuring that visitors spend more time on your website, decreasing your bounce rate. Videos in universal search results have a 41% higher click-through rate than their plain-text counterparts.

Turn a first impression into a first appointment with your first dental marketing video

Video makes patients feel as though they know your practice personally. This will give them the trust to contact your practice and schedule that crucial first appointment. And this is our ultimate marketing goal: converting your online visits into appointments.

Practice Builders has helped dentists reach potential patients by establishing a connection, building trust and creating familiarity through professionally produced video for decades. If you’d like video content that will help your dental practice make a lasting first impression and convert your prospects into patients, complete the form on this page or call us at 855.898.2710.

Request more information and receive a complimentary consultation

See how our clients grow their practice with PracticeBuilders.


Marketing Resources and Guides