The key to successful digital healthcare marketing is quality content. Informative content can help you attract, educate, and convert visitors to new patients. You should know that:
Patients are smart consumers. They regularly conduct online research about doctors and physicians, health topics, and more. One of the best ways to reach them is by creating a blog (online article) with high-value healthcare content. This is your opportunity to help patients find your medical practice online, view you as an expert resource, and ultimately choose you as their doctor or physician.
Our content marketing solution can help you achieve those results and more. We use our expertise in healthcare writing as well as content marketing for medical practices to create high-value, SEO-driven blogs for your medical practice’s website where those blogs will be seen by prospective patients and drive those patients to contact your office.
Your complete content marketing for doctors solution from Practice Builders will include:
Topic ideation. No more spending time or effort trying to figure out what to write about. Our content marketing experts will create and present a list of rich, relevant, and patient-centered topics that will entice current and prospective patients to keep reading.
Vetted native-English writers. Whether you need us to write from scratch, conduct outside research, or turn your raw notes into polished articles, our skilled blogging team can handle all of your writing for you.
SEO-optimized blog post. You’ll be given one polished blog post with relevant keywords and phrases and plenty of high-value educational content that will appeal to patients. And if you need more blogs, we can write those, too – so you’ll never be without content.
One stock image. All of our blogs include one stock image, hand-selected by our team to complement the content and engage readers.
Posting and scheduling. We’ll ensure that your blog goes live on time and looks great – so that your readers see it and glean valuable information when you want them to.
Clean HTML format. Don’t worry about the back-end functioning of your blog. Our team will set it up and ensure that it works properly – so that search engines can find your blog with ease and rank you highly in search results.
With Practice Builders as your content marketing partner, you can expect fresh and relevant content that adheres to SEO guidelines. Even better, you can count on us to ensure transparency — no secret tactics and no hidden strategies.
Have more questions? Contact us for a complimentary session on content marketing for medical professionals by filling out the form on the right or by calling 855.898.2710.
Content marketing serves multiple purposes depending on your objectives and the type of content you create. It can boost your practice brand by increasing awareness of your brand, especially if the material you produce has an educational angle. As consumers become familiar with your practice and the value that it provides through high-quality content, you can also increase patient loyalty. As you grow, you can also generate increased website traffic and drive new patients to your practice.
The right content balance varies from practice to practice. Most practices focus on a few essential content marketing strategies. Blog posts and articles range between 1,000 and 5,000 words and usually help readers understand how and why your product or service will benefit them. Case studies, white papers, and eBooks are substantially longer and typically feature original research related to your medical specialty. Some practices use infographics and videos to explain and illustrate information that they simply cannot convey via text alone. Depending on your goals, you can include one, two, or several types of content in your overall strategy.
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