To fully market your practice, you might need more than a standard website, SEO or reputation management services. As a full-service healthcare marketing company, Practice Builders offers an armamentarium of on-demand digital and traditional marketing services. These include:
Is your website unknowingly discriminating against people with disabilities?
There are millions of Americans with disabilities who could be your patients. Almost 60 million people in America are disabled. If your website is not easy for them to use, you’re missing out on a potentially major source of revenue for your practice. According to a recent survey, 81% of disabled consumers will patronize a competitor’s business if their website is more accessible, even if their prices are higher.
The Americans with Disabilities Act (ADA) Standards for Accessible Website Design and the World Wide Web Consortium’s Content Accessibility Guidelines (WCAG) list improvements you can and should make to your website so it’s more accessible to disabled people and complies with regulations. Since 2016, ADA compliance-related lawsuits have been increasing in volume and successful outcomes, so it pays to ensure that your website is ADA-compliant.
That’s where Practice Builders’ ADA WEBSITE SOLUTIONS can help. Our marketing specialists are ADA compliance experts who will make sure that every part of your website is accessible by providing an in-depth analysis of your site, including:
ACCESSIBILITY EVALUATION. We’ll dive deep into the front and back end of your website to determine where you need to increase compliance with the WCAG, the industry standard governing website accessibility. We’ll then create a plan of action with recommendations to make your website easier to use and compliant with ADA guidelines.
THIRD-PARTY VENDOR EVALUATION. If an outside company or contractor worked on or currently operates any part of your website, we will evaluate their work and contact them about improving accessibility on their portion of the website.
EMPLOYEE-FACING WEBSITE REVIEW. Along with evaluating the accessibility of the parts of your website that patients see, we’ll make sure that your internal web pages and functions are compliant to determine if any specific accommodations need to be made to help your staff perform their duties.
IMPLEMENTATION. There are many upgrades we can make to your website to ensure ADA compliance and accessibility. Our evaluations will tell us exactly what your website needs. Possible upgrades include:
Learn how Practice Builders’ ADA website solutions can make your practice’s website more accessible so you can attract more patients and ensure compliance. Contact one of our ADA website experts today at 855.898.2710 or email firstname.lastname@example.org.
Does your practice have a unique, recognizable brand?
Your brand is what helps your target audience uniquely identify you and distinguish your practice from others. Your brand is reflected in your choice of colors, type fonts, images and content across all of your marketing and practice materials, including online and print ads, brochures, e-books, patient education materials, letterhead, business cards and more.
Practice Builders can help you create and build your brand more effectively with digital and traditional marketing solutions that reflect who you are and the strengths of your practice and patient services. We can ensure the consistent look and feel and information messaging across all of your marketing solutions.
Does your practice have a professionally designed logo?
Your practice logo is your calling card. It’s a concise summary of your practice name, trademark and brand identity that should include your preferred colors, symbol, font and a marketing-based tagline that correctly positions your practice in the marketplace. It’s a picture that can represent a thousand words about who you are.
Your logo should be simple so it’s easy to recognize. It should be scalable, so it looks great in any size on any materials. It should also be impactful, versatile and relevant to the work your practice performs. Your logo is the face of your practice. It should communicate your unique identity. And it shouldn’t cost you a small fortune.
Practice Builders pioneered the use of logos for healthcare practices in the late 1970s. To date, we have designed over 15,000 logos for private health practices. So whether you need a logo or wish to redesign a logo you already have, we can help.
Having access to the right tools and technology is key to successful patient engagement. With today’s patients being hooked to their smart devices, healthcare initiatives are focusing on enhancing the patient experience by delivering personalized communications via mobile apps. With mobile apps, healthcare providers can enhance the way overall wellness of patients is handled – without investing extra time or effort.
Mobile apps are the future of digital services in the healthcare industry. According to McKinsey, patients are looking for simple, user-friendly tools from their providers. Mobile apps are effective tools for engaging and educating patients about their patient journey. Some key stats:
One of the most under-utilized features of a mobile healthcare app is the interaction and communication it offers patients. Push notifications, in-app feedback and SMS make for excellent two-way communication between doctors and their patients. Healthcare facilities can push out notifications about upcoming appointments, healthcare events and discounts to their patients in order to increase volume during off-peak hours.
You can enhance patient engagement and experience by connecting your patients with staff. This not only helps patients receive quicker responses, it also reduces downtime. In addition, in-app feedback can help refine what patients are looking for in a healthcare app – a new-and-improved digital experience. Ask us about mobile apps for your practice.
As one of the best ways to encourage potential patients to stay on your website, engage with your content and contact your practice, online video really works. According to recent surveys, 80% of people will watch video content on a web page, while only 20% of people will read the page’s written content.
Organic traffic increases by 157% when a video is included in a post. Sixty-four percent of people are more likely to buy a product online after viewing video content. It’s one thing to attract prospective patients to your website. But once they get there, are they staying there? Does your website have enough high-quality content to engage and convert patients?
If patients aren’t spending time on your website and calling your office, then your website may be missing one critical component: strategic video content. Patients can choose from an almost infinite number of providers. You can make your practice stand out from the competition by creating a first-class website experience that entices your visitors to become your patients.
All of our Video Solutions packages below include professional videos and photographs that will transform your website, social media channels and other digital spaces into an online experience that drives more traffic, engagement and conversions.
These converted HTML forms are complete with text fields, dropdowns, list boxes, radio buttons and checkboxes, and it can be submitted like any other HTML form.
Our form-filling PDF solution features include:
1. Allows use of any of your PDFs as forms on your website.
2. Specific PDF fields can be made mandatory.
3. Supports all major browsers, including Chrome, Internet Explorer, Firefox and Safari.
4. HIPAA data processed in the same PDF and sent back to your email.
5. Submitted PDF is protected by password.
6. Since PDF contains HIPAA data, we don’t store submitted data.
Learn more about the benefits of this PDF form-filling solution today.
Posted on January 24, 2023
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