If you want to attract more patients, enhance your online reputation or optimize your marketing costs, your medical practice needs to be front-and-center when prospects are searching for services similar to what you offer. This can be achieved with SEO for doctors.
Did You Know?
In 2017, 97% of consumers searched online for local businesses. Of those people, 12% performed web searches for local businesses every day.
The average Google search session (from the time of initial search to the selection of results) is under ONE MINUTE.
Google is responsible for 94% of total organic traffic.
Most patients use the Internet to find a local healthcare provider. Is your medical practice appearing on the first page of search results for the keywords that match your specialty? If not, you’re leaving a lot of money on the table.
Search engine optimization (SEO) isn’t a buzzword, and it’s no longer an option. It’s an integral part of every healthcare marketing plan that focuses on bringing in more qualified leads and revenue.
Patients have an almost infinite number of options when they’re choosing a doctor or physician. What’s one of the first things patients do when deciding on a new doctor?
If your healthcare practice does not come up on the first page of web search results, patients won’t spend the time it will take for them to find your practice.
That’s where our SEO for doctors’ solutions come in. We utilize the latest methods in order to get your healthcare practice seen by more people – so that you obtain more patients.
At Practice Builders, we believe our job is to make a complicated, technical and sometimes overwhelming process of doctor SEO marketing as simple as possible for our healthcare clients. One of our ways to accomplish this is by providing our clients with a dedicated account manager. You will get to know your healthcare local SEO team well, and they will get to know your practice and understand your unique needs.
Our SEO experts will work with your medical practice to determine which patients will bring you the highest amount of revenue and put together a strategy to help those patients find your practice. Our hospital SEO solution includes the following:
Competitor Analysis: This is one of our top-rated medical SEO services. We’ll analyze the websites of other doctors and physicians in your area, with particular attention to keywords, estimated traffic, backlinks and website structure, then create a plan of action to help you surpass your competition when patients do a web search.
On-Page Optimization: Using the results from our competitor analysis, we’ll go deep into your website to optimize your keywords, navigation and structuring, images, content, sitemap, internal links and more to boost your search results rankings and get your website in front of more people.
Off-Page Optimization: Along with improving your website, we’ll enhance factors outside of your website to improve your position in search rankings, e.g., setting up your Google My Business page, protecting your online reputation, monitoring search engine submissions and more. Off-page optimization is crucial for your hospital SEO success, as it ensures that all of the on-site work we do is effective.
Reporting and Analytics: This is one of our most popular SEO services for doctors. Through Google Analytics setup and integration, keyword ranking and organic traffic reports, we’ll track your SEO success and tweak our healthcare SEO strategy so that your website performs the best it possibly can.
Keyword Research and Strategy: Your dedicated doctor SEO marketing specialist will review the keywords your website is currently ranking for, take your keyword wish list, and conduct keyword research to build a list that is relevant for your specialty and the competitive landscape.
Technical SEO: Your ranking can be improved by optimizing your website’s back end, such as increasing page speed. By fixing these errors, our medical SEO marketing experts will make it easier for search engines to crawl your website. And when you make search engines happy, your rankings can make you even happier!
Content Writing: Our content specialists will produce physician SEO-friendly content for your website, whether that’s creating engaging blogs or optimizing existing service and product pages with relevant content. Search engines love a healthcare website that adds fresh content regularly.
Link Building: Though backlinks are a massive component of achieving a higher ranking in search results, not just any link will work. That’s why you should partner with an agency like Practice Builders that has a dedicated link-building team and has extensive knowledge of local SEO for doctors.
If you want to attract more patients while maximizing your profitability, it’s time to see what Practice Builders, the most reputed SEO agency for doctors, can do for your practice.
Are you ready to transform your medical practice? Contact us for the best SEO services for doctors.
Without it, you might as well not exist. You won’t appear in anyone’s searches and your site will not rank anywhere on Google.
You can start with keyword research. Find all the keywords (actual search terms people use) that align with your actual services and select/use the most common ones with the least competition.
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