Healthcare Social Media Marketing

You Need a Robust Healthcare Social Media Marketing Plan to Stand Out

Social media has become the go-to form of human communication for billions of people all over the world. Sites like Facebook, Twitter, and LinkedIn alone have billions of users. Now you can grow your healthcare practice on social media platforms such as these without spending time away from your patients. Don’t think social media and healthcare professionals are a wise combination? Check out these startling facts:

• 97% of adults between 16 and 64 have used a social media platform in the past month.
• 91% of patients said online communities influence their health decisions.
• 80% of Internet users who are on social media search specifically for information about health topics, including almost 40% of users searching for a specific doctor or other health professional.
• 72% of patients read online reviews before consulting friends and family or visiting a practice’s website.
• 72% of patients read online reviews before consulting friends and family or visiting a practice’s website.
• 87% of patients reported that they use Facebook to share health information.

Results-driven, Customized HealthcareSocial Media Marketing Services

The experimentation era of social media marketing in the healthcare industry is over. Social networks have proven to be a viable and lucrative marketing channel for healthcare practices of all sizes, across the globe.

As your socially active target audience become increasingly selective in the healthcare content they consume, it is critical that you provide value, and not add to the digital noise. The reigning champions of social media marketing are the healthcare brands that listen to their target audience and deliver relevant information based on what they hear.

At Practice Builders, a reputed healthcare social media agency, we understand that your medical practice’s success in social media marketing requires an in-depth understanding of your patients’ needs and their journey throughout all stages of the wellness cycle. We specialize in creating targeted, high-quality content that serves to attract, engage, and convert visitors.

Many healthcare marketing agencies offer social media marketing for healthcare professionals. Yet, we are one of the few with decades of experience and proven results to help professionals reach business goals through medical social media marketing.

Your Social Media Solutions Are a Phone Call Away

A successful social media marketing strategy ties results to business goals and connects you with the ideal patients on the appropriate platforms. It engages your loyal patients, prospects, and followers through a combination of organic and paid ad strategies.

Your medical practice needs an experienced healthcare digital marketing agency that integrates social media and healthcare marketing. Here’s are some of the services we offer:

Competitor Analysis

• Local market analysis of your specialty.
• Assessing local competitors outperforming you in patient volume and engagement.
• Analyzing messaging and content that performs well in your specialty.

Organic Social Media Campaigns

• Researching content that has high engagement with your target audience.
• Posting and scheduling social media posts.
• Monitoring patient engagement and interaction with your brand.

Paid Social Media Campaigns

• Creating ideal target audience personas for your unique services.
• Creating content and graphics for targeted and high-performing social media ads.
• Split-testing ad content.
• Assessing and improving the performance of paid ads.

Campaign Tracking

• Tracking your target audience and increasing reach.
• Tracking and optimizing patient engagement and conversion rates.
• Tracking and improving click-through-rates.
• Tracking and increasing ROI on paid campaigns.

Building and Managing Social Reputation

• Monitoring patient reviews and feedback on social networks.
• Monitoring social media sentiment.
• Monitoring patient engagement from paid campaigns.
• Monitoring brand mentions across social platforms.

Website Integration

• Installation of social media widgets on your website.
• Adding buttons like “Share on Facebook” or “Tweet This” to content.
• And much more!

Why Choose Us?

As social media experts for healthcare professionals, Practice Builders knows precisely which social media platforms you should use and how you should use them to grow your practice.

Our solutions help you reap all of the benefits of social media marketing without requiring you to spend time away from your business. Specifically, we focus on Facebook, Twitter, LinkedIn, Yelp, and Google My Business. Together, these platforms can help you reach thousands of potential new patients.

Prefer to focus on running your practice instead of your social media accounts? Let Practice Builders create an end-to-end social media strategy for you. We’ll establish and maintain your social media platforms, write your content posts, pull monthly analytics, and tweak as necessary to get you the best possible results.

Confident about your healthcare social media marketing strategies? Let us help you take it to the next level so that you start getting better results from our social media consulting program. We’ll conduct a comprehensive analysis of your current social media strategy and make recommendations for improvements that you can implement yourself.