With more and more adults seeking to halt or reverse the effects of aging on their health and appearance, more and more medical spas, or medspas, sprang up just prior to the most recent recession to meet the demand.
Though the recession hurt business for many medspas, those that focus on physician-supervised and result-oriented procedures, such as reducing wrinkles or removing varicose veins, have fared somewhat better. Of the medspas still around today, most offer a blend of cosmetic services such as minor plastic surgery procedures (e.g. microdermabrasion and Botox®) and more traditional spa services, such as massage, facials, skincare and nail care. An increasing number are offering physician-supervised weight loss programs as well.
How do you know which services are best for consumers in your area and which services will bring you the best ROI? What medspa marketing, Web, and social media strategies will help you attract the right clientele for your practice and keep them coming back for more services?
It all begins with a customized medspa marketing ideas for your practice. Our seasoned consultants will look at all areas of your practice and will provide you with the most innovative and practical solutions you need to grow your practice and become more profitable. These medspa marketing ideas range anywhere from traditional marketing (e.g., print advertising, branding) up to online marketing (online reputation management, SEO, social media management).
Your road to medspa digital marketing strategies starts with a FREE medspa marketing audit, where our experts will analyze how you can expand your practice. We will analyze your local market, current marketing footprint, critical differentiators of your practice, and what your competitors are doing. Then, we will develop a marketing strategy that focuses on improving your patient reach while reducing your overall cost per patient acquisition. Our goal will be to attract more patients to your practice, engage them with targeted content, and convert visitors into paying medspa customers.
Our medspa marketing services include but are not restricted to, tailored medspa website, social media marketing, paid ads, content marketing techniques including blogging and guest blogging, search engine optimization with a specific focus on strengthening your local SEO, and engaging video content marketing.
Our medspa marketing services team will skyrocket your patient engagement to the next level. We’ll show you how to create exciting demos of necessary procedures for video marketing purposes, how to use before and after photos for visual impact, as well as how to use graphics to keep your brand strong and recognizable.
There are endless business development opportunities for your medspa. Our experts will create strategies for your practice that will reap results, both short-term and long-term.
Practice Builders, a reputed and experienced medspa marketing agency, has been helping medspas grow their patient base for more than three decades by providing best-in-class medspa marketing services focused on increasing new leads and converting more leads into loyal customers.
Our approach is simple: drive targeted ads to compelling landing pages with clear calls-to-action (CTA) where visitors can claim your offers. We will nurture these leads with text & email marketing campaigns until they’re ready to book an appointment online and retarget the visitors who visited the landing page but didn’t claim the offers. We will then follow up with patients after their appointment to assess their experience and request the positive feedback get posted on your social media profiles, website, and third-party review sites.
Our medspa marketing experts do all this and much more. We’ll create an inbound medspa marketing strategy that fits your budget and caters to your unique business requirements.
You can receive your plan in various ways: a) An onsite consultation at your practice; b) By attending a Practice Builders marketing workshop; or c) In a phone consultation.
Whichever you choose, you’ll walk away with fully customized, step-by-step medspa marketing ideas to help you achieve your growth goals and improve profitability.
To request your complimentary marketing consultation for your medspa practice, simply fill out the form on the right or call us today at 855.898.2710.
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