Medspa Marketing Ideas to Grow Your Medical Practice
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Attract More Patients. Grow Your Practice
With more and more adults seeking to halt or reverse the effects of aging on their health and appearance, more and more medical spas, or medspas, sprang up just prior to the most recent recession to meet the demand.
Though the recession hurt business for many medspas, those that focus on physician-supervised and result-oriented procedures, such as reducing wrinkles or removing varicose veins, have fared somewhat better. Of the medspas still around today, most offer a blend of cosmetic services such as minor plastic surgery procedures (e.g. microdermabrasion and Botox®) and more traditional spa services, such as massage, facials, skincare and nail care. An increasing number are offering physician-supervised weight loss programs as well.
How do you know which services are best for consumers in your area and which services will bring you the best ROI? What medspa marketing, Web, and social media strategies will help you attract the right clientele for your practice and keep them coming back for more services?
It all begins with a customized medspa marketing ideas for your practice. Our seasoned consultants will look at all areas of your practice and will provide you with the most innovative and practical solutions you need to grow your practice and become more profitable. These medspa marketing ideas range anywhere from traditional marketing (e.g., print advertising, branding) up to online marketing (online reputation management, SEO, social media management).
Your road to medspa digital marketing strategies starts with a FREE medspa marketing audit, where our experts will analyze how you can expand your practice. We will analyze your local market, current marketing footprint, critical differentiators of your practice, and what your competitors are doing. Then, we will develop a marketing strategy that focuses on improving your patient reach while reducing your overall cost per patient acquisition. Our goal will be to attract more patients to your practice, engage them with targeted content, and convert visitors into paying medspa customers.
Our medspa marketing services include but are not restricted to, tailored medspa website, social media marketing, paid ads, content marketing techniques including blogging and guest blogging, search engine optimization with a specific focus on strengthening your local SEO, and engaging video content marketing.
Our medspa marketing services team will skyrocket your patient engagement to the next level. We’ll show you how to create exciting demos of necessary procedures for video marketing purposes, how to use before and after photos for visual impact, as well as how to use graphics to keep your brand strong and recognizable.
There are endless business development opportunities for your medspa. Our experts will create strategies for your practice that will reap results, both short-term and long-term.
Practice Builders, a reputed and experienced medspa marketing agency, has been helping medspas grow their patient base for more than three decades by providing best-in-class medspa marketing services focused on increasing new leads and converting more leads into loyal customers.
Our approach is simple: drive targeted ads to compelling landing pages with clear calls-to-action (CTA) where visitors can claim your offers. We will nurture these leads with text & email marketing campaigns until they’re ready to book an appointment online and retarget the visitors who visited the landing page but didn’t claim the offers. We will then follow up with patients after their appointment to assess their experience and request the positive feedback get posted on your social media profiles, website, and third-party review sites.
Our medspa marketing experts do all this and much more. We’ll create an inbound medspa marketing strategy that fits your budget and caters to your unique business requirements.
You can receive your plan in various ways: a) An onsite consultation at your practice; b) By attending a Practice Builders marketing workshop; or c) In a phone consultation.
Whichever you choose, you’ll walk away with fully customized, step-by-step medspa marketing ideas to help you achieve your growth goals and improve profitability.
To request your complimentary marketing consultation for your medspa practice, simply fill out the form on the right or call us today at 855.898.2710.
Healthcare Marketing Services & Top Specialties
SEO for Doctors | Reputation Management for Doctors | Healthcare Social Media Marketing | Medical Website Design | Dental Practice Marketing | Mental Health Marketing | Chiropractic Marketing | Veterinary Marketing | Plastic Surgery Marketing | Physical Therapy Marketing | Cardiology Marketing | Dermatology Marketing | Family Practice Marketing | Urgent Care Marketing | Psychology Practice Marketing
"I've worked with Practice Builders for more than 15 years now, coming to them with great worry about the success of my clinic and trusting them to help grow my business. With their strategic growth plan, marketing materials and digital marketing/social media support, I was able to grow, increasing referrals, revenue and staff, but found myself with limited free time as a result. With continued efforts on their end and mine, I now have two full-time therapists on my team. I am now able to enjoy my practice more, as well as to have the freedom to be away from the clinics when I want to have a day off or go on an extended vacation..."
— Travis Cox, PT
"Practice Builders helped take our practice to the next level! With their expert guidance, we've now grown so much that we've had to add two new physicians. Our image is improved, our staff is well trained, and we finally have an organized marketing program!"
— Nilesh Mehta, MD
"We were impressed by the attention given to our practice during the workshop. Our marketing consultant developed a strategic plan that revealed our practice's weaknesses and opportunities, showing us solid paths toward improvements. If you're thinking of working with Practice Builders,I highly encourage you to do so. You'll realize that marketing your practice need not be overwhelming – with a solid plan and the support of the team at Practice Builders."
— Drs. Ramin Tabibzadeh, DDS and Elisa Mello, DDS
"I am very pleased with Practice Builders. I am finding that the messaging on my website and social media are bringing me patients who are confident in our abilities and more comfortable with our recommendations. We are also seeing growth from the internal marketing strategies, branding and training in the form of patient referrals."
— Stephen Ozanne, MD
"We contacted Practice Builders as our competition had increased while revenue was steadily decreasing. Since becoming a Practice Builders client, we now have higher referrals, higher revenue, and improved morale and productivity. After completing our new branding, our Practice Builders trainer helped turn our practice around, showing our personnel that "change" is actually a good thing!"
— John Michalski, MD
"I hired Practice Builders to enhance my online presence and they have done a terrific job with revamping my old website and getting just the right look for our practice. Their social media package has been really cutting edge, with facebook, twitter, linked-in and others all working to get us new patients. I always recommend Practice Builders to anyone who asks."
— Michael Margolis, DDS, Phd
"Practice Builders has shown me that believing and investing in myself and using proper marketing practices has resulted in a better ROI than any other investment I could thave made. I believe it's the best investment you can make for your future and the health of your practice."
— Joseph DiFazio, DMD
"Before Practice Builders, I had an ineffective Internet presence and was experiencing a huge decrease in new patients.... With Practice Builders' assistance, I am thrilled to report that my new patient numbers have increased by 50%, with gross production up 20% this year alone. Thanks to their trainer's guidance, my team is fully committed to the practice's success. I am enjoying dentistry again..."
— James M. Austin, DDS, PS
"I had launched a new practice model, requiring branding and unique marketing materials that would differentiate us in the market. We were introduced to Practice Builders to assist and just a few months later, I am extremely pleased with the end result of the branding, stationary, business cards, brochures and inserts, as well as the website they created. Everyone at Practice Builders was professional, insightful, creative and able to incorporate my specific needs and direction for the project."
— Edward S. Goldberg, MD
"Practice Builders does just what the name implies the size of our practice has increased dramatically. Our new physicain has a full schedule, our customer service has improved and we have fewer patient complaints."
— Bret C. Lewis, MD and E.J. Aspuru, MD
"Practice Builders created a professional consistent image for my practice that reflected its unique character and helped increase practice growth 16.1% the first year I used their material and advice. And since that time, we've now doubled our revenues!"
— Grace Kerr, DMD
"Having been through other dental consulting programs, what I appreciated most about Practice Builders is they took the time to learn about our practice's strengths, and essentially our "personality". By utilizing our attributes, we were able to market our practice in a genuine way. By being comfortable in our approach, we were all the more effective. We learned how to work smarter, not harder and how to tap into an unused resource to promote our practice – our happy, satisfied patients. We are also now better utilizing the internet and social media to build our practice in a professional and positive manner."
— Kim Glick, DDS
"With a goal to increase our business and train our staff to deliver excellent customer service, we're so pleased we chose Practice Builders. Just a few months after meeting them, we now have a well trained staff, professional literature and a website we are proud of, but also importantly, we have a plan in place that is moving our practice to the next level!"
— Donald A. Girard, MD, FACOG
"When I first met with my Practice Builders consultant, I was hesitant about the dollars required to launch my full plan. 3 years later, I can say that it indeed was worth the investment. In fact, we continue to have such confidence that we've maintained our relationship with the team into our 4th year now. If you need a one-stop shop for your marketing campaign with high-quality and excellent creative ideas, you definitely need to use Practice Builders."
— Michael N. Fahmy, PT, OMPT
"We had a very successful practice, with a goal to continue to grow. After working with Practice Builders, we implemented the strategic marketing plan and almost doubled our practice! The Practice Builders relationship has provided us a strategic approach to market our practice to referring doctors and has been a tremendous success for us!"
— H. Jay Wisnicki, MD
"PB helped me to brand my practice in the two areas of surgery that I enjoy the most - anti-reflux and bariatric surgery. Using my website and the marketing techniques provided, I have expanded my market over a larger area."
— Clifford Black, MD
"We highly recommend Practice Builders. When we met them, our referrals were declining and our staff was not functioning as a team. We knew we needed to expand our referral base and had heard that Practice Builders was a great resource for this. Our workshop experience was terrific and our agency experience was excellent. The end result? Beautiful and professionally branded markteting materials, a cohesive staff who now improves our patient experience daily, a 30% increase in referrals and finally, staff and physicians who are happier and more satisfied with their working environment."
— Lee Stenzler, MD
