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Bariatric Surgery Marketing Strategies

Digital and Referral Bariatric Surgery Marketing to Bring More Patients to Your Practice

Millions of Google searches occur for Bariatric surgery every year in the US. Most of the prospects will only find your practice online if it is positioned prominently to attract organic traffic.

But the majority of bariatric surgeons like you are finding it challenging to attract and acquire ideal patients with bariatric marketing campaigns like “before-and-after” pictures combined with patient testimonials. So how do you plan to compete in this over-saturated market?

As a bariatric surgeon, you understand the challenges all too well: Media stories scaring away patients who are considering gastric bypass or lap-band surgery. Or low-paying HMO or Medicaid cases are starving your practice of revenue. Or maybe your online presence is not showcasing the quality of care that you provide. Or one bad review is hurting your practice.

With all these challenges, how will you attract more of the cash-paying, elective bariatric cases you want, that pay you up to four times what insurance reimburses?

At Practice Builders, we know that to compete in a crowded market, you’ll need to utilize proven and result-driven marketing tactics. This means creating a targeted marketing message for your practice that not only gets heard, but also drives the desired response.

Bariatric Digital Marketing Services: To Help You Compete and Grow

For a medical specialty as competitive and challenging as bariatric surgery, you need a mix of passive and active marketing strategies to acquire new patients and retain the existing ones. Active strategies will focus on networking with referring physicians to build your referral pool, while passive bariatric marketing strategies will help extend your market reach. Some of the most powerful passive techniques include a mobile-friendly website, relevant content, social media marketing, and more.

The result is improved patient acquisition and increased profitability. Want to learn more about how this works?

With Practice Builders’ proven bariatric marketing strategies, you will be able to:

Rebalance your caseload with more cash-paying, elective cases, and fewer HMO and Medicaid patients
Overcome your referrers’ and patients’ misguided fears about surgery
Escape your reliance on ineffective hospital-based medical and bariatric marketing
Stand apart from your competitors and win the battle for patients
Create an online presence on your website, social media platforms and review sites that reflects your quality of care (we will manage your online reputation to showcase the reviews of your happiest patients)

You can achieve all the above through your customized bariatric surgery marketing plan. The step-by-step plan will be designed for your practice to match your strategic goals and budget. Your marketing plan can be delivered to you over the phone (and web meetings) or through an onsite visit.
If you don’t need a complete plan and are only in need of specific marketing services such as bariatric website design, SEO or online reputation management, we are here to help.

Working alongside organic SEO, a paid ads campaign will help fill in the holes and bolster your online presence. Our paid advertising campaigns will ensure that your practice never misses a day of online visibility and maximizes the potential of your bariatric marketing efforts.

Why Choose Us?

At Practice Builders, our bariatric marketing experts observe the different guidelines and regulations while writing copy for your website, creating content for your blog posts, or responding to patient reviews on your social media profiles. Speaking of patient reviews, we use best of class and results-driven bariatric surgery marketing strategies that are HIPAA-compliant for establishing and managing the online reputation of bariatric surgeons.

Please contact us to learn more about our services and receive a complimentary marketing consultation for your bariatric practice by filling out the form on the right or by calling 800.679.1200.

Request more information and receive a complimentary consultation

See how our clients grow their practice with PracticeBuilders.

"I've worked with Practice Builders for more than 15 years now, coming to them with great worry about the success of my clinic and trusting them to help grow my business. With their strategic growth plan, marketing materials and digital marketing/social media support, I was able to grow, increasing referrals, revenue and staff, but found myself with limited free time as a result. With continued efforts on their end and mine, I now have two full-time therapists on my team. I am now able to enjoy my practice more, as well as to have the freedom to be away from the clinics when I want to have a day off or go on an extended vacation..."
— Travis Cox, PT

"Practice Builders helped take our practice to the next level! With their expert guidance, we've now grown so much that we've had to add two new physicians. Our image is improved, our staff is well trained, and we finally have an organized marketing program!"
— Nilesh Mehta, MD

Drs. Ramin Tabibzadeh, DDS and Elisa Mello, DDS

"We were impressed by the attention given to our practice during the workshop. Our marketing consultant developed a strategic plan that revealed our practice's weaknesses and opportunities, showing us solid paths toward improvements. If you're thinking of working with Practice Builders,I highly encourage you to do so. You'll realize that marketing your practice need not be overwhelming – with a solid plan and the support of the team at Practice Builders."
— Drs. Ramin Tabibzadeh, DDS and Elisa Mello, DDS

"I am very pleased with Practice Builders. I am finding that the messaging on my website and social media are bringing me patients who are confident in our abilities and more comfortable with our recommendations. We are also seeing growth from the internal marketing strategies, branding and training in the form of patient referrals."
— Stephen Ozanne, MD

"We contacted Practice Builders as our competition had increased while revenue was steadily decreasing. Since becoming a Practice Builders client, we now have higher referrals, higher revenue, and improved morale and productivity. After completing our new branding, our Practice Builders trainer helped turn our practice around, showing our personnel that "change" is actually a good thing!"
— John Michalski, MD

"I hired Practice Builders to enhance my online presence and they have done a terrific job with revamping my old website and getting just the right look for our practice. Their social media package has been really cutting edge, with facebook, twitter, linked-in and others all working to get us new patients. I always recommend Practice Builders to anyone who asks."
— Michael Margolis, DDS, Phd

"Practice Builders has shown me that believing and investing in myself and using proper marketing practices has resulted in a better ROI than any other investment I could thave made. I believe it's the best investment you can make for your future and the health of your practice."
— Joseph DiFazio, DMD

"Before Practice Builders, I had an ineffective Internet presence and was experiencing a huge decrease in new patients.... With Practice Builders' assistance, I am thrilled to report that my new patient numbers have increased by 50%, with gross production up 20% this year alone. Thanks to their trainer's guidance, my team is fully committed to the practice's success. I am enjoying dentistry again..."
— James M. Austin, DDS, PS

"I had launched a new practice model, requiring branding and unique marketing materials that would differentiate us in the market. We were introduced to Practice Builders to assist and just a few months later, I am extremely pleased with the end result of the branding, stationary, business cards, brochures and inserts, as well as the website they created. Everyone at Practice Builders was professional, insightful, creative and able to incorporate my specific needs and direction for the project."
— Edward S. Goldberg, MD

"Practice Builders does just what the name implies the size of our practice has increased dramatically. Our new physicain has a full schedule, our customer service has improved and we have fewer patient complaints."
— Bret C. Lewis, MD and E.J. Aspuru, MD

"Practice Builders created a professional consistent image for my practice that reflected its unique character and helped increase practice growth 16.1% the first year I used their material and advice. And since that time, we've now doubled our revenues!"
— Grace Kerr, DMD

"Having been through other dental consulting programs, what I appreciated most about Practice Builders is they took the time to learn about our practice's strengths, and essentially our "personality". By utilizing our attributes, we were able to market our practice in a genuine way. By being comfortable in our approach, we were all the more effective. We learned how to work smarter, not harder and how to tap into an unused resource to promote our practice – our happy, satisfied patients. We are also now better utilizing the internet and social media to build our practice in a professional and positive manner."
— Kim Glick, DDS

"With a goal to increase our business and train our staff to deliver excellent customer service, we're so pleased we chose Practice Builders. Just a few months after meeting them, we now have a well trained staff, professional literature and a website we are proud of, but also importantly, we have a plan in place that is moving our practice to the next level!"
— Donald A. Girard, MD, FACOG

"When I first met with my Practice Builders consultant, I was hesitant about the dollars required to launch my full plan. 3 years later, I can say that it indeed was worth the investment. In fact, we continue to have such confidence that we've maintained our relationship with the team into our 4th year now. If you need a one-stop shop for your marketing campaign with high-quality and excellent creative ideas, you definitely need to use Practice Builders."
— Michael N. Fahmy, PT, OMPT

"We had a very successful practice, with a goal to continue to grow. After working with Practice Builders, we implemented the strategic marketing plan and almost doubled our practice! The Practice Builders relationship has provided us a strategic approach to market our practice to referring doctors and has been a tremendous success for us!"
— H. Jay Wisnicki, MD

"PB helped me to brand my practice in the two areas of surgery that I enjoy the most - anti-reflux and bariatric surgery. Using my website and the marketing techniques provided, I have expanded my market over a larger area."
— Clifford Black, MD

"We highly recommend Practice Builders. When we met them, our referrals were declining and our staff was not functioning as a team. We knew we needed to expand our referral base and had heard that Practice Builders was a great resource for this. Our workshop experience was terrific and our agency experience was excellent. The end result? Beautiful and professionally branded markteting materials, a cohesive staff who now improves our patient experience daily, a 30% increase in referrals and finally, staff and physicians who are happier and more satisfied with their working environment."
— Lee Stenzler, MD

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