Bariatric Surgery Marketing Strategies

Digital and Referral Bariatric Surgery Marketing to Bring More Patients to Your Practice

Millions of Google searches occur for Bariatric surgery every year in the US. Most of the prospects will only find your practice online if it is positioned prominently to attract organic traffic.

But the majority of bariatric surgeons like you are finding it challenging to attract and acquire ideal patients with bariatric marketing campaigns like “before-and-after” pictures combined with patient testimonials. So how do you plan to compete in this over-saturated market?

As a bariatric surgeon, you understand the challenges all too well: Media stories scaring away patients who are considering gastric bypass or lap-band surgery. Or low-paying HMO or Medicaid cases are starving your practice of revenue. Or maybe your online presence is not showcasing the quality of care that you provide. Or one bad review is hurting your practice.

With all these challenges, how will you attract more of the cash-paying, elective bariatric cases you want, that pay you up to four times what insurance reimburses?

At Practice Builders, we know that to compete in a crowded market, you’ll need to utilize proven and result-driven marketing tactics. This means creating a targeted marketing message for your practice that not only gets heard, but also drives the desired response.

Bariatric Digital Marketing Services: To Help You Compete and Grow

For a medical specialty as competitive and challenging as bariatric surgery, you need a mix of passive and active marketing strategies to acquire new patients and retain the existing ones. Active strategies will focus on networking with referring physicians to build your referral pool, while passive bariatric marketing strategies will help extend your market reach. Some of the most powerful passive techniques include a mobile-friendly website, relevant content, social media marketing, and more.

The result is improved patient acquisition and increased profitability. Want to learn more about how this works?

With Practice Builders’ proven bariatric marketing strategies, you will be able to:

  • Rebalance your caseload with more cash-paying, elective cases, and fewer HMO and Medicaid patients
  • Overcome your referrers’ and patients’ misguided fears about surgery
  • Escape your reliance on ineffective hospital-based medical and bariatric marketing
  • Stand apart from your competitors and win the battle for patients
  • Create an online presence on your website, social media platforms and review sites that reflects your quality of care (we will manage your online reputation to showcase the reviews of your happiest patients)

You can achieve all the above through your customized bariatric surgery marketing plan. The step-by-step plan will be designed for your practice to match your strategic goals and budget. Your marketing plan can be delivered to you over the phone (and web meetings) or through an onsite visit.
If you don’t need a complete plan and are only in need of specific marketing services such as bariatric website design, SEO or online reputation management, we are here to help.

Working alongside organic SEO, a paid ads campaign will help fill in the holes and bolster your online presence. Our paid advertising campaigns will ensure that your practice never misses a day of online visibility and maximizes the potential of your bariatric marketing efforts.

Why Choose Us?

At Practice Builders, our bariatric marketing experts observe the different guidelines and regulations while writing copy for your website, creating content for your blog posts, or responding to patient reviews on your social media profiles. Speaking of patient reviews, we use best of class and results-driven bariatric surgery marketing strategies that are HIPAA-compliant for establishing and managing the online reputation of bariatric surgeons.

Please contact us to learn more about our services and receive a complimentary marketing consultation for your bariatric practice by filling out the form on the right or by calling 800.679.1200.

Request more information and receive a complimentary consultation

See how our clients grow their practice with PracticeBuilders.

 

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