We’ll Handle Your Marketing Needs While You Focus On Quality Ophthalmology Care
Among ophthalmologists, there is heated ongoing competition for a rapidly diminishing pool of LASIK procedures. LASIK surgery has many providers and a 95% patient satisfaction rate. But this pool of candidates is diminishing for two reasons: First is the fear factor among patients who don’t want to be among the 5% of less satisfied patients or those who have had complications. Second is the current economic climate, with its high unemployment and reduced spending on elective care.
Last year, many providers reported a 50% decrease in LASIK surgeries compared to the previous year. Many patients have lost their jobs and their benefits. Many are simply waiting for economic recovery before spending money on elective procedures.
Even if you do manage to survive without depending on those procedures, you still face stiff competition for the cosmetic procedures you want as well as declining reimbursements for cataracts, glaucoma, macular degeneration and other eye conditions.
So how do you attract and engage the patients and cases you want?
It all begins with a customized marketing plan for your ophthalmology practice. We will look at all facets of your practice and provide you with the solutions you need to enhance your visibility in the community and grow your patient base. These solutions range from traditional marketing such as branding and print advertising to online marketing, including custom websites, search engine optimization and online reputation management.
Your marketing plan can be provided to you in various ways: a) An onsite consultation at your practice; b) By attending a Practice Builders marketing workshop; or c) In a phone consultation
Whichever you choose, you’ll walk away with a fully customized, step-by-step ophthalmology marketing plan to help you achieve your growth goals and improve profitability.
To request your complimentary marketing consultation for your ophthalmology practice, simply fill out the form on the right or call us today at 855.898.2710.