The good news is that even after all these years, about half of the eligible population still does not seek oral health care on a regular basis. Further good news is our increasing desire to pay out-of-pocket for a winning smile. That means that the pool of eligible prospective patients is still quite large.
The bad news is that once these prospective patients make a decision to seek oral healthcare, the competitive pool is large, too. General dentists compete head-to-head with each other, with most of them using the same look-alike tactics and offers. And specialists such as periodontists, endodontists and orthodontists are also finding themselves competing for a shrinking pool of potential referrers.
What to do? The key is to develop your brand so that your message is the one that gets heard - not in a flashy or overly-promotional way, but one that conveys a sense of expertise and confidence but also provides an incentive to seek treatment immediately. That powerful combination of motivators is one of the linchpins to our 2-day Strategic Growth and Marketing Workshops.
Click here for upcoming Workshop dates and locations.