Teaser: Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American adults now use the Internet regularly. And that figure … Continue reading
Have you considered online advertising as part of your healthcare marketing strategy? If you haven’t yet, you should consider it. According to an article on Forbes.com, online advertising was predicted to be a dominant marketing trend for 2015. Online advertising … Continue reading
When it comes to online healthcare marketing, social media networking sites are currently the most popular strategy for promoting your medical or dental practice to reach new patients. So if you’ve been working on your healthcare marketing plan, it probably … Continue reading
It’s important for all doctors and dentists to put their practice online to help patients and potential patients find their healthcare practice. Having your own website is an important first step in your healthcare marketing strategy, but it’s also important … Continue reading
Did you know that 62% of companies in the U.S. used infographics in 2014 compared to just half in 2013? In the same survey, another 26% of companies stated that they planned to use infographics in 2015 as part of … Continue reading
“Branding” may seem like a marketing term that’s only for big businesses. But when it comes to marketing on the Internet, branding is important for small and large business alike – and it’s just as important when it comes to … Continue reading
Adding SEO click here optimized content to your medical or dental practice’s website has a lot of advantages – mainly the opportunity to increase your ranking in search engines to reach a greater target audience and expand your patient and … Continue reading
Have you recently created social media accounts for your practice or have you started a blog? Do you find it difficult to update or are you having a hard time coming up with original content for your blog? We may … Continue reading
According to recent surveys, 48% of young Americans say they get their news from Facebook. Facebook, with worldwide membership of more than 1.5 billion people, is a powerful social media platform that allows medical professionals to reach their target audience … Continue reading
It’s no longer just hospitals that are buying up healthcare practices. Today, it’s health insurers, practice management companies, private equity firms and venture capitalists. They may offer you generous upfront bonuses, long-term contracts and other financial incentives. What they cannot … Continue reading
