What is branding and why do you need it? It’s a question doctors and dentists ask all the time. So let’s begin by defining what it is. At the most fundamental level, branding feeds our basic human need to distinguish … Continue reading
Today there are many ways to communicate with your patients. Although email and texting are faster and easier, they still need to guarantee patient privacy and ensure that patients will understand your messages without face-to-face interaction. Personal Heath Records, or … Continue reading
According to the American Medical Association’s subcommittee on health literacy, 22% of American adults are functionally illiterate, and another 27.5% are only marginally literate. So how do communicate with nearly half of American adults who are marginally or functionally illiterate? … Continue reading
Looking for an advertising or marketing strategy with a great track record and proven results for healthcare practices? Patient testimonials can give you added credibility, a closer connection to your target audience and some attention-getting marketing messages. Just be careful … Continue reading
The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. YouTube now gets well over 3 billion video views every day. And virtually anyone can make a … Continue reading
Recent surveys reveal that 25% of patients leave medical practices every year for reasons that may be unknown to practitioners until complaints or poor reviews appear publicly on the Internet. Here are five ways you can avoid having this happen … Continue reading
How well do you know your patients? Where are they from? What kind of work do they do? How many children do they have? What types of lifestyles do they lead? What makes them laugh? What are their favorite hobbies? … Continue reading
Over 93 percent of American adults now carry cell phones. Experts have forecast that mobile phones will surpass desktop computers within the next five years when it comes to accessing online content. The big problem is that most websites don’t … Continue reading
Whether you market your healthcare practice through a website, newspaper, magazine or journal ads, or on broadcast media such as radio or TV, or through roadside billboards, you should know what kind of results you are getting. You should know … Continue reading
Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading
