4 Ways To Keep Patients Engaged Using Google My Business

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4 Ways To Keep Patients Engaged Using Google My Business

The effect of the COVID-19 pandemic has been devastating, especially on small healthcare practices. With many small medical practice owners forced to shut down temporarily or adjust their services, patients must be in the know. One of the easiest ways … Continue reading

How Does a Negative Online Reputation Hurt SEO?

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How Does a Negative Online Reputation Hurt SEO?

Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading

Online Reputation vs. SEO: Which is better for doctors?

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Online Reputation vs. SEO: Which is better for doctors?

Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

7 Reasons Why Your Medical Practice Absolutely Needs SEO

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7 Reasons Why Your Medical Practice Absolutely Needs SEO

Today’s patients rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means, regardless of what your medical practice offers, your target audience is probably searching for services like yours on search engines … Continue reading

The Rewards of Being on the First Page of Google Search Results

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The Rewards of Being on the First Page of Google Search Results

The most critical reason why you want to get to the top of Google’s first page is that you want to be seen by everyone who may need your services. Google is the number-one search engine in the US that … Continue reading

How Critical is Voice Search for Healthcare SEO?

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How Critical is Voice Search for Healthcare SEO?

Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading

SEO vs. PPC: Which Healthcare Marketing Strategy Should You Choose?

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SEO vs. PPC: Which Healthcare Marketing Strategy Should You Choose?

Are you a healthcare marketer who is launching a digital marketing campaign and wants results? Are you also hoping that the time and money you are putting in will attract a large volume of targeted traffic to your website, all … Continue reading

Healthcare SEO 2019: Best Practices for Writing Engaging Content

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Healthcare SEO 2019: Best Practices for Writing Engaging Content

According to content marketing experts, content is one of the top factors that determine the ranking of your healthcare website. Therefore, the need for creating engaging content has increased now more than ever. However, what constitutes engaging content? Is there … Continue reading

8 Healthcare SEO Tips to Keep Medical Practices in the Game

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8 Healthcare SEO Tips to Keep Medical Practices in the Game

Healthcare marketers are beefing up their investments in content. However, in order to leverage those investments, they will have to put some time and effort into learning the new rules for healthcare SEO, or search engine optimization. The days of … Continue reading

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