Google Local Search Update: Why Online Reviews Matter for Your Practice

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Google Local Search Update: Why Online Reviews Matter for Your Practice

Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading

5 Painless Ways to Attract New Patients to Your Chiropractic Practice

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5 Painless Ways to Attract New Patients to Your Chiropractic Practicee

Marketing your chiropractic practice may feel like a pain in the neck, but it’s necessary if you want to remain competitive and attract new patients to your office. We’ve got your back with five ideas you can use to market … Continue reading

6 Easy Ways to Research Your Competition so that You Can Attract More Patients

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6 Easy Ways to Research Your Competition so that You Can Attract More Patients

If you want to stay ahead of the game, you’ve got to know your competition. We’ll show you how to do your own market research so you can get the scoop on competing healthcare practices. When you know their strengths … Continue reading

5 Tips for an Effective LinkedIn Profile

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5 Tips for an Effective LinkedIn Profile

You may think of LinkedIn as primarily a tool for finding jobs, but when patients search for you or your healthcare practice online, they will most likely see your LinkedIn profile come up right away in their search results. Don’t … Continue reading

Why you need to market your healthcare practice online

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Why you need to market your healthcare practice online

How is your online healthcare marketing game? If you create and implement strategies to connect with patients on the Internet so that you attract and retain them long-term, then you’re doing great. If you roll your eyes at the idea … Continue reading

Why a Custom Website for Your Healthcare Practice Is Essential

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Why a Custom Website for Your Healthcare Practice Is Essential

Having a website is the most important first step in healthcare Internet marketing. But did you know that having a custom website for your healthcare practice is just as important? With website trends growing and changing every year, a customized … Continue reading

Is It Okay to Repeat Content Online?

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Is It Okay to Repeat Content Online?

When it comes to creating online marketing content, it’s been stated over and over again that creating original content is important to all healthcare marketing strategies to generate interest and to help improve your practice’s search engine ranking. With originality … Continue reading

Keeping Up With Today’s Hyper-Connected Patients

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Keeping Up With Today’s Hyper-Connected Patients

Teaser: Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American adults now use the Internet regularly. And that figure … Continue reading

Your Healthcare Marketing Guide to Google+

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Your Healthcare Marketing Guide to Google+

We’ve created quick cheat sheets for doctors and dentists to improve their use of social networking sites like Twitter and Facebook to meet their healthcare Internet marketing goals. There’s one more that we’d like to cover because, unlike Twitter and … Continue reading

How to Update Your Email Newsletter

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How to Update Your Email Newsletter

You may have heard that email newsletters are a healthcare Internet marketing strategy that’s dying, even though that assessment isn’t entirely accurate. It’s true that email newsletters are an older form of Internet marketing, but that doesn’t make them outdated; … Continue reading

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