Is It Okay to Repeat Content Online?

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Is It Okay to Repeat Content Online?

When it comes to creating online marketing content, it’s been stated over and over again that creating original content is important to all healthcare marketing strategies to generate interest and to help improve your practice’s search engine ranking. With originality … Continue reading

Keeping Up With Today’s Hyper-Connected Patients

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Keeping Up With Today’s Hyper-Connected Patients

Teaser: Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American adults now use the Internet regularly. And that figure … Continue reading

Your Healthcare Marketing Guide to Google+

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Your Healthcare Marketing Guide to Google+

We’ve created quick cheat sheets for doctors and dentists to improve their use of social networking sites like Twitter and Facebook to meet their healthcare Internet marketing goals. There’s one more that we’d like to cover because, unlike Twitter and … Continue reading

How to Update Your Email Newsletter

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How to Update Your Email Newsletter

You may have heard that email newsletters are a healthcare Internet marketing strategy that’s dying, even though that assessment isn’t entirely accurate. It’s true that email newsletters are an older form of Internet marketing, but that doesn’t make them outdated; … Continue reading

Ammunition for Your Fight Against Declining Reimbursements

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Ammunition for Your Fight Against Declining Reimbursements

If recent cuts in reimbursements have you seeing red, you’re not alone. Many doctors have told us about their mounting, insurance reimbursement-related financial burdens and shared their frustrations. We recently spoke to a gastroenterologist who was distraught over the proposed … Continue reading

Why Blogging is Key to Your Healthcare Marketing Strategy

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Why Blogging is Key to Your Healthcare Marketing Strategy

Blogging: What was once considered an online confessional has now evolved into an effective marketing strategy for doctors and dentists. If you haven’t included blogging as part of your healthcare marketing strategy, now is the time to start. Many practices … Continue reading

Take advantage of nontraditional healthcare marketing media.

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Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading

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How to engage your patients on social media – without violating HIPAA!

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading