11 Online Reputation Management Mistakes Doctors Cannot Afford to Make

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11 Online Reputation Management Mistakes Doctors Cannot Afford to Make

When marketing your medical practice, reputation is everything. A strong online presence is essential for any healthcare practitioner trying to advertise his or her services to the public. Patients, too, are tech-savvy customers who want to make informed decisions when … Continue reading

Why Online Reputation Management Is Necessary for Medical Practices

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Why Online Reputation Management Is Necessary for Medical Practices

There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant interaction think they were in the right and decide to … Continue reading

How Online Patient Reviews Are Impacting Your SEO

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How Online Patient Reviews Are Impacting Your SEO

Patient feedback is a feared expression, shared mostly with family and friends, unless some of your existing patients choose to praise or criticize your practice online in the form of “constructive criticism.” Online patient reviews are a powerful tool, both … Continue reading

How to Report and Remove Fake Google Reviews About Your Practice

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How to Report and Remove Fake Google Reviews About Your Practice

Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of people will spend more money when a business has excellent reviews, … Continue reading

5 Things That Determine The Online Reputation of Your Practice

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5 Things That Determine Online Reputation of Your Practice

In an age where research for physicians and healthcare facilities is done primarily online, the way your medical practice is represented online is of utmost importance to your growth and profitability. As a medical practice owner, it is more important … Continue reading

Factors That Impact Online Reputation of Your Medical Practice

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Factors That Impact Online Reputation of Your Medical Practice

Your medical practice’s positive reputation is one of its greatest assets. A strong reputation will differentiate your practice from the competition, and patients will pay a premium to consult a reliable healthcare professional they can trust. In the past, a … Continue reading

How Online Reviews Influence Doctor Reputation

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How Online Reviews Influence Doctor Reputation

Today’s healthcare providers are well-aware of the importance of online reviews. Those reviews, usually posted by strangers, can give your practice’s online reputation a huge boost, or they hurt your brand image so much that you may spend weeks fixing … Continue reading

20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

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20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading

Focus on These Crucial Elements to Ensure An Exceptional Patient Experience

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Focus on These Crucial Elements to Ensure An Exceptional Patient Experience

Patient experience is a critical portion of your healthcare practice’s success in 2017. If you aren’t scoring high on patient satisfaction surveys (that payers distribute to patients) you won’t get reimbursed. Because your patients’ full experience is comprised of many … Continue reading

5 Tips for an Effective LinkedIn Profile

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5 Tips for an Effective LinkedIn Profile

You may think of LinkedIn as primarily a tool for finding jobs, but when patients search for you or your healthcare practice online, they will most likely see your LinkedIn profile come up right away in their search results. Don’t … Continue reading

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How to Create Content for Your Healthcare Practice’s Mobile Site

You may think of LinkedIn as primarily a tool for finding jobs, but when patients search for you or your healthcare practice online, they will most likely see your LinkedIn profile come up right away in their search results. Don’t … Continue reading