How to Market Your Practice to Millennials

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How to Market Your Practice to Millennials

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading

Keeping Up With Today’s Hyper-Connected Patients

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Keeping Up With Today’s Hyper-Connected Patients

Teaser: Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American adults now use the Internet regularly. And that figure … Continue reading

Should You Add Public Relations to Your Healthcare Marketing Plan?

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Should You Add Public Relations to Your Healthcare Marketing Plan

When it comes to online healthcare marketing, social media networking sites are currently the most popular strategy for promoting your medical or dental practice to reach new patients. So if you’ve been working on your healthcare marketing plan, it probably … Continue reading

Why Online Review Sites Are Important for Your Practice

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Why Online Review Sites Are Important for Your Practice

It’s important for all doctors and dentists to put their practice online to help patients and potential patients find their healthcare practice. Having your own website is an important first step in your healthcare marketing strategy, but it’s also important … Continue reading

Are Infographics Effective for Healthcare Marketing?

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Are Infographics Effective for Healthcare Marketing?

Did you know that 62% of companies in the U.S. used infographics in 2014 compared to just half in 2013? In the same survey, another 26% of companies stated that they planned to use infographics in 2015 as part of … Continue reading

Thinking About Selling Your Practice? Proceed With Caution.

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Thinking About Selling Your Practice? Proceed With Caution

It’s no longer just hospitals that are buying up healthcare practices. Today, it’s health insurers, practice management companies, private equity firms and venture capitalists. They may offer you generous upfront bonuses, long-term contracts and other financial incentives. What they cannot … Continue reading

The Do’s and Don’ts for Gaining Social Media Followers

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The Do’s and Don’ts for Gaining Social Media Followers

Having social media networking accounts for your medical or dental practice is a great healthcare marketing strategy, but in order for it to be effective, you need to ensure that you have an audience. It can sometimes feel like an … Continue reading

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Why Healthcare Practices Should Use Video

When developing healthcare marketing strategies for your social media accounts, one of the first questions you probably have is, “How often should I post”? There isn’t one definitive answer. Scheduling your social media updates can depend on a variety of … Continue reading