The Pros and Cons of Facebook Ads

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The Pros and Cons of Facebook Ads

Healthcare advertising is part of many healthcare marketing strategies because it’s a targeted approach that can help you find the patients you want. Advertising on social media is an effective strategy for promoting your medical or dental practice online and … Continue reading

How to be Present Online for Your Healthcare Practice

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How to be Present Online for Your Healthcare Practice

Mindfulness and “being present” are popular catch-phrases. You probably see these terms and ideas come up a lot in both medical and lifestyle content. There’s definitely something to be said about remaining “in the moment,” and this is a strategy … Continue reading

Tips on Converting Website Visitors to Patients

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Tips on Converting Website Visitors to Patients

The main reason for starting an online healthcare marketing strategy is to attract patients from the wide audience pool that is the Internet. Getting visitors to your healthcare practice’s website is one thing, but how can you convert those visitors … Continue reading

Is It A Good Idea to Share Recent News Items On Social Media for Your Practice?

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Is It A Good Idea to Share Recent News Items On Social Media for Your Practice?

When the legendary music artist Prince passed away this past Thursday, we learned about it through social media. Almost everyone was expressing their sadness and condolences online, from friends and family to local businesses. Social media has quickly become a … Continue reading

Promote Your Practice With Your Own Social Media Account

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Promote Your Practice With Your Own Social Media Account

When you want to develop your healthcare practice’s social media accounts, you want to make sure it’s professional so you can build your brand and attract new patients, followers and referrals. To maintain your online reputation, it may seem like … Continue reading

How Brand Loyalty Can Help Your Healthcare Practice

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How Brand Loyalty Can Help Your Healthcare Practice

If you’ve researched online marketing or healthcare Internet marketing ideas, you’ve also probably come across the term “brand loyalty.” While this is definitely a business term, it can also be applied to your medical, dental or veterinary practice. Building a … Continue reading

How to Market Your Practice to Millennials

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How to Market Your Practice to Millennials

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading

Keeping Up With Today’s Hyper-Connected Patients

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Keeping Up With Today’s Hyper-Connected Patients

Teaser: Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American adults now use the Internet regularly. And that figure … Continue reading

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Top 8 Ways to Ensure That Your Patients Keep Their Appointments

Teaser: Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American adults now use the Internet regularly. And that figure … Continue reading