Tips on Converting Website Visitors to Patients

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Tips on Converting Website Visitors to Patients

The main reason for starting an online healthcare marketing strategy is to attract patients from the wide audience pool that is the Internet. Getting visitors to your healthcare practice’s website is one thing, but how can you convert those visitors … Continue reading

Is It A Good Idea to Share Recent News Items On Social Media for Your Practice?

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Is It A Good Idea to Share Recent News Items On Social Media for Your Practice?

When the legendary music artist Prince passed away this past Thursday, we learned about it through social media. Almost everyone was expressing their sadness and condolences online, from friends and family to local businesses. Social media has quickly become a … Continue reading

Promote Your Practice With Your Own Social Media Account

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Promote Your Practice With Your Own Social Media Account

When you want to develop your healthcare practice’s social media accounts, you want to make sure it’s professional so you can build your brand and attract new patients, followers and referrals. To maintain your online reputation, it may seem like … Continue reading

How Brand Loyalty Can Help Your Healthcare Practice

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How Brand Loyalty Can Help Your Healthcare Practice

If you’ve researched online marketing or healthcare Internet marketing ideas, you’ve also probably come across the term “brand loyalty.” While this is definitely a business term, it can also be applied to your medical, dental or veterinary practice. Building a … Continue reading

How to Market Your Practice to Millennials

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How to Market Your Practice to Millennials

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading

Keeping Up With Today’s Hyper-Connected Patients

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Keeping Up With Today’s Hyper-Connected Patients

Teaser: Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American adults now use the Internet regularly. And that figure … Continue reading

Should You Add Public Relations to Your Healthcare Marketing Plan?

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Should You Add Public Relations to Your Healthcare Marketing Plan

When it comes to online healthcare marketing, social media networking sites are currently the most popular strategy for promoting your medical or dental practice to reach new patients. So if you’ve been working on your healthcare marketing plan, it probably … Continue reading

Why Online Review Sites Are Important for Your Practice

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Why Online Review Sites Are Important for Your Practice

It’s important for all doctors and dentists to put their practice online to help patients and potential patients find their healthcare practice. Having your own website is an important first step in your healthcare marketing strategy, but it’s also important … Continue reading

Are Infographics Effective for Healthcare Marketing?

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Are Infographics Effective for Healthcare Marketing?

Did you know that 62% of companies in the U.S. used infographics in 2014 compared to just half in 2013? In the same survey, another 26% of companies stated that they planned to use infographics in 2015 as part of … Continue reading

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Stumped on topics for your healthcare blog? Use these 8 ideas.

“Branding” may seem like a marketing term that’s only for big businesses. But when it comes to marketing on the Internet, branding is important for small and large business alike – and it’s just as important when it comes to … Continue reading