Why Patients and a Growing Number of Doctors Prefer Concierge Medicine – Part 2 of 2

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Why Patients and a Growing Number of Doctors Prefer Concierge Medicine – Part 2 of 2

According to the Concierge Medicine Research Collective, which has been studying consumer demand for concierge or direct care models for years, the number of patients seeking concierge medical care is far greater than the actual number of concierge doctors and … Continue reading

Google Unveils Hashtag Search – #HealthcareMarketing

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Google Unveils Hashtag Search – #HealthcareMarketing

Do you want to find or join a conversation on Google Plus? With hashtags preceding words or phrases, you can easily connect with your patients and their conversations by making searches on Google. Following Twitter’s use of hashtags, Google now … Continue reading

SEO Tips to Boost Your Healthcare Marketing Success

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SEO Tips to Boost Your Healthcare Marketing Success

Here are some simple, nontechnical pointers to help you achieve improved medical/dental marketing-based SEO outcomes. SEO, or search engine optimization, is techno-talk for improving a website’s visibility by improving its position in search engine results. This improvement will lead to … Continue reading

Advantages of Using Social Media in a Healthcare Practice

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Advantages of Using Social Media in a Healthcare Practice

Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading

How to stand apart from competitors and position yourself as the expert in your area

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How to stand apart from competitors and position  yourself as the expert in your area

As a doctor, dentist, physical therapist or any healthcare practitioner you are in the unique position of being easily regarded as an expert in your area of specialty or subspecialty. You have knowledge that’s well beyond the vast majority of … Continue reading

How to Communicate More Effectively With Patients

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How to Communicate More Effectively With Patients

According to the American Medical Association’s subcommittee on health literacy, 22% of American adults are functionally illiterate, and another 27.5% are only marginally literate. So how do communicate with nearly half of American adults who are marginally or functionally illiterate? … Continue reading

Doctor-patient relationship is critical to patient satisfaction and good outcomes.

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Doctor-patient  relationship is critical to patient satisfaction and good outcomes.

How well do you know your patients? Where are they from? What kind of work do they do? How many children do they have? What types of lifestyles do they lead? What makes them laugh? What are their favorite hobbies? … Continue reading

How to Increase Your Referrals the Easy Way

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How to Increase  Your Referrals the Easy Way

Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading

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Why Branding Your Practice Is Important

Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading