Improved Physician Payment With Patient Satisfaction

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Improved Physician Payment With Patient Satisfaction

One of the most important changes brought about by the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician payment. This is already the case in large practices … Continue reading

Your Most Qualified Patients Are Online

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Your Most Qualified Patients Are Online

Doctors, dentists and veterinarians looking for a winning strategy to attract the most qualified local patients or clients need today’s most effective tool … a strong online presence and a carefully planned digital marketing strategy. Traditional healthcare marketing can drive … Continue reading

One More Reason Healthcare Needs Social Media

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One More Reason Healthcare Needs Social Media

Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading

The Rise of Consumerism in American Healthcare

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The Rise of Consumerism in American Healthcare

There was a time in America when most physicians opened private practices after residency. But today, due to market forces and shifting attitudes, more than half of new doctors are opting to work for hospitals and large managed health systems, … Continue reading

Why Your Healthcare Website Must Be Mobile-Friendly

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Why Your Healthcare Website Must Be Mobile-Friendly

In response to the ongoing dramatic increase in the number of Americans who now do most of their web searching from mobile devices, Google announced last month that, starting on April 21, 2015, it is expanding the use of mobile-friendliness … Continue reading

Online Self-Diagnosis for 35% of Americans

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Online Self-Diagnosis for 35% of Americans

We already know that 80 percent of American adults regularly search for health and doctor, dentist or veterinarian information online. But how many use the Internet to diagnose their own health conditions or those of a family member, friend or … Continue reading

Doctors, Dentists, Veterinarians and Social Media, Oh My

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Doctors, Dentists, Veterinarians and Social Media, Oh My

If you are a physician, dentist, veterinarian or other healthcare provider, you have likely arrived at the proverbial fork in the road between embracing social media or ignoring it, and accepting change or avoiding it. No matter which choice you … Continue reading

Breaking Through Online Content Clutter With Video

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Breaking Through Online Content Clutter With Video

How do health practices (doctors, dentists, veterinarians, therapists) differentiate themselves and cut through increasing online content clutter? According to a recent report by the Aberdeen Group (aberdeen.com), 95% of best-in-class marketers use video to stand out from the crowd and … Continue reading

Are You Sick of Being a Doctor?

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Are You Sick of Being a Doctor?

According to a recent article in the Wall Street Journal, American doctors are growing increasingly dissatisfied with their profession. It’s not surprising considering how much the healthcare landscape in America has changed. Today, doctors are reeling from decreased reimbursements, controversial … Continue reading

Who Is Patient 2.0 and Why Should You Care?

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Who Is Patient 2.0 and Why Should You Care?

Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet … Continue reading

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Attract More Patients With a Better Online Reputation

Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet … Continue reading