We have met many physicians who are proud to say they don’t believe in marketing. They might as well be saying that they don’t believe in finance or technology or human resources – the basic tenets of running a business. … Continue reading
Are you using video to connect with your online audience? Did you know that video streaming on mobile phones increased 93% last year? Or that a new social network called Viddy already has over 22 million users who create and … Continue reading
Although most physicians need more patients, more referrals and more practice revenues, over 90% of them say they don’t need “marketing.” This reveals a fundamental lack of understanding about what marketing really is and what it can do for even … Continue reading
YouTube now gets over 3 billion video views every day. The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. And virtually anyone can make a video … Continue reading
Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients find it necessary to select … Continue reading
LOCATION, LOCATION, LOCATION! Your location may have more to do with how effectively you market your practice today than ever before. Though the Web is the number-one resource used by American consumers to gather health-related information, there are areas where … Continue reading
Patient retention starts with treating your patients well. Healthcare practitioners understand the need to retain patients. But they often don’t understand or realize that their responsibility for patient retention doesn’t end with simply solving the patient’s health problem. And they … Continue reading
What does the new health law mean for your practice? House Bill 3590, the Patient Protection and Affordable Care Act, was signed into law by President Barack Obama on March 23, 2010. The law focuses on reform of the private … Continue reading
