Online Self-Diagnosis for 35% of Americans

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Online Self-Diagnosis for 35% of Americans

We already know that 80 percent of American adults regularly search for health and doctor, dentist or veterinarian information online. But how many use the Internet to diagnose their own health conditions or those of a family member, friend or … Continue reading

Doctors, Dentists, Veterinarians and Social Media, Oh My

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Doctors, Dentists, Veterinarians and Social Media, Oh My

If you are a physician, dentist, veterinarian or other healthcare provider, you have likely arrived at the proverbial fork in the road between embracing social media or ignoring it, and accepting change or avoiding it. No matter which choice you … Continue reading

Breaking Through Online Content Clutter With Video

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Breaking Through Online Content Clutter With Video

How do health practices (doctors, dentists, veterinarians, therapists) differentiate themselves and cut through increasing online content clutter? According to a recent report by the Aberdeen Group (aberdeen.com), 95% of best-in-class marketers use video to stand out from the crowd and … Continue reading

Are You Sick of Being a Doctor?

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Are You Sick of Being a Doctor?

According to a recent article in the Wall Street Journal, American doctors are growing increasingly dissatisfied with their profession. It’s not surprising considering how much the healthcare landscape in America has changed. Today, doctors are reeling from decreased reimbursements, controversial … Continue reading

Who Is Patient 2.0 and Why Should You Care?

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Who Is Patient 2.0 and Why Should You Care?

Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet … Continue reading

Why Patients and a Growing Number of Doctors Prefer Concierge Medicine – Part 2 of 2

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Why Patients and a Growing Number of Doctors Prefer Concierge Medicine – Part 2 of 2

According to the Concierge Medicine Research Collective, which has been studying consumer demand for concierge or direct care models for years, the number of patients seeking concierge medical care is far greater than the actual number of concierge doctors and … Continue reading

Google Unveils Hashtag Search – #HealthcareMarketing

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Google Unveils Hashtag Search – #HealthcareMarketing

Do you want to find or join a conversation on Google Plus? With hashtags preceding words or phrases, you can easily connect with your patients and their conversations by making searches on Google. Following Twitter’s use of hashtags, Google now … Continue reading

SEO Tips to Boost Your Healthcare Marketing Success

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SEO Tips to Boost Your Healthcare Marketing Success

Here are some simple, nontechnical pointers to help you achieve improved medical/dental marketing-based SEO outcomes. SEO, or search engine optimization, is techno-talk for improving a website’s visibility by improving its position in search engine results. This improvement will lead to … Continue reading

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6 Ways to Promote Your Practice Around the Holidays

Here are some simple, nontechnical pointers to help you achieve improved medical/dental marketing-based SEO outcomes. SEO, or search engine optimization, is techno-talk for improving a website’s visibility by improving its position in search engine results. This improvement will lead to … Continue reading