What Every Healthcare Practice Must Know About Gaining and Retaining Referrals.

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What Every Healthcare Practice Must Know  About Gaining and Retaining Referrals.

What Every Healthcare Practice Must Know About Gaining and Retaining Referrals. By Howard B. Edgar, Senior Director of Creative Services, Practice Builders With so much competition and the healthcare landscape changing rapidly, referrals don’t come as easily as they used … Continue reading

Get All The Right Answers To Your Marketing Questions

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Get All The Right Answers To Your Marketing Questions

Get All The Right Answers To Your Marketing Questions If you are like so many healthcare practitioners, you have questions about the most effective ways to market your practice. And, like most practitioners, you don’t want to spend a small … Continue reading

Ask a Real Marketing Expert about Real Marketing Issues

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Ask a Real Marketing Expert about Real Marketing Issues

Ask a Real Marketing Expert about Real Marketing Issues When people have health problems, they typically seek the advice of health experts (physicians, physical therapists, dentists, etc.). They generally trust that the advice you give is based on your education, training … Continue reading

Patient Education Starts with Informing Them Why You’re Their Best Choice

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Patient Education Starts with Informing Them Why You’re Their Best Choice

Patient Education Starts with Informing Them Why You’re Their Best Choice Healthcare practitioners understand the need to educate patients. Patients need to understand their diagnosis and its implications on their health and life. They need to know what to expect … Continue reading

Practice Builders’ Strategic Growth and Marketing Workshop in New York!

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Practice Builders’ Strategic Growth and Marketing Workshop in New York!

Don’t miss your chance to get the strategies that are working–even in this tough economy–at thePractice Builders’ Strategic Growth and Marketing Workshop coming to New York on March 4-5, 2011. Plus, receive a free $200 Apple gift card when you attend! … Continue reading

Try Doing Something You Have Never Done Before

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Try Doing Something You Have Never Done Before

Try Doing Something You Have Never Done Before When it comes to marketing your practice, it’s easy to fall into a rut, trying the same strategies year in and year out and hoping for a different (and much better) result. … Continue reading

Case Study: Orthodontist Captures Nearly Half the Referrals from Area Dentists

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Case Study: Orthodontist Captures Nearly Half the Referrals from Area Dentists

About Dr. Mergen, DDS, MS: Dr. Mergen was an established orthodontist who was comfortable in his practice but knew that better opportunities awaited him if he were willing to take a risk and venture out on his own. He decided … Continue reading

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

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Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading

Could This Be The End?

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Could This Be The End?

Could This Be The End? Along with the many responsibilities of running a business, you must have business. For this, you need customers — patients, in your case. This means more patients, or perhaps “better” patients. But as challenging as it … Continue reading

Take advantage of nontraditional healthcare marketing media.

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Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading

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Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading