3 Surefire Ways to Turn Your Web Visitors into New Patients

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3 Surefire Ways to Turn Your Web Visitors into New Patients

Getting patients to visit your healthcare website is one challenge. Turning them into new patients in your practice is quite another. You can have the best-looking website and great SEO to attract patients, but without the right content, written the … Continue reading

5 Reasons For Reading Your Online Patient Reviews

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5 Reasons For Reading Your Online Patient Reviews

Now that more patients face rising out-of-pocket healthcare costs due to higher premiums and higher deductibles, more are searching the Internet for medical care, comparing reviews, practitioners and practices before they make buying decisions. Like it or not, today’s healthcare … Continue reading

Protect Your Practice Reputation Outside the Office, Too

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Protect Your Practice Reputation Outside the Office, Too

You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved … Continue reading

Manage All Your Social Media Sites on One Platform

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Manage All Your Social Media Sites on One Platform

If you’ve been working on ramping up your social media presence in the healthcare market, then you know how many accounts you have to create to really build your brand and connect to your audience. From Facebook to Twitter to … Continue reading

Improved Physician Payment With Patient Satisfaction

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Improved Physician Payment With Patient Satisfaction

One of the most important changes brought about by the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician payment. This is already the case in large practices … Continue reading

One More Reason Healthcare Needs Social Media

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One More Reason Healthcare Needs Social Media

Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading

Ignore Social Media & Lose Your Authority

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Ignore Social Media & Lose Your Authority

The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading

What the Google-Twitter Search Partnership Means to Medical, Dental & Veterinary Healthcare Providers

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What the Google-Twitter Search Partnership Means to  Medical, Dental & Veterinary Healthcare Providers

Welcome to the new Googleverse, where all your doctor-patient tweets will soon be indexed and searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter have decided that Google will … Continue reading

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Are Infographics Effective for Healthcare Marketing?

Apps. We all know them, we all have them, we all use them. But do we really benefit from them? In our tech-tacular world, we are constantly bombarded with a barrage of ideas; ideas about anything from how we should … Continue reading