Medical Website Design Tips That Convert Leads to Patients

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Medical Website Design Tips That Convert Leads to Patients

As a marketer, you must have invested a lot in marketing strategies in order to boost your website traffic. After tremendous amounts of content creation, social engagement and paid media, you think of celebrating because your website is finally able … Continue reading

How Much Revenue Are Missed Phone Calls Costing Your Practice?

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How Much Revenue Are Missed Phone Calls Costing Your Practice?

Every time the phone rings at your practice, you get a brand-new chance to delight your caller with great customer service. Each call that comes in to your medical practice is also a chance to build revenue by helping a … Continue reading

5 Fundamentals for Building an Effective Medical Practice Website

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5 Fundamentals for Building an Effective Medical Practice Website

As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading

5 Modern Rules for Effective Hospital Marketing

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5 Modern Rules for Effective Hospital Marketing

Hospital marketing is tricky, to say the least. You just cannot inspire patients to visit a hospital. However, it is important for you to increase your patient base in order to do justice to all the investments you have made … Continue reading

Your “Good” Waiting Area May Not Be “Good Enough”

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Your "Good" Waiting Area May Not Be "Good Enough"

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading

Staff Training Can Set Clear Boundaries in Handling Difficult Patients

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Staff Training Can Set Clear Boundaries in Handling Difficult Patients

Angry, dissatisfied, defensive or difficult patients. Managing difficult patients is a frequent challenge faced by healthcare providers. The hostile patient, the aggressive patient, the overly demanding patient, the excessively anxious patient, the know-it-all patient and the compulsive complainer patient. If … Continue reading

How Can a Physician Liaison Program Grow Your Practice’s Referrals?

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How Can a Physician Liaison Program Grow Your Practice’s Referrals?

Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady stream of referrals through their doors. The most simple and … Continue reading

The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

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The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading

17 Content Sources to Keep Your Social Media Posts Buzzing

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17 Content Sources to Keep Your Social Media Posts Buzzing

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading

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Top 8 Ways to Ensure That Your Patients Keep Their Appointments

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading