Reduce burnout and increase connection with your patients using these 3 techniques

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Reduce burnout and increase connection with your patients using these 3 techniques.

With all the demands of your rigorous schedule, seeing one patient after another, the constant clamor for your attention can get to be too much. To take care of yourself, and therefore enable you to take better care of your … Continue reading

Opening a healthcare practice? Here are 9 things to do.

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Opening a healthcare practice? Here are 9 things to do.

Whether it’s a medical or dental practice you’re opening, keep your patients’ point of view front and center. Think through how patients will find you and how they will experience your practice. 1. Build a user-friendly website. As a practitioner, … Continue reading

5 Tips for an Effective LinkedIn Profile

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5 Tips for an Effective LinkedIn Profile

You may think of LinkedIn as primarily a tool for finding jobs, but when patients search for you or your healthcare practice online, they will most likely see your LinkedIn profile come up right away in their search results. Don’t … Continue reading

Marketing Eye to Eye: Don’t Let Your Computer Get in the Way

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Marketing Eye to Eye: Don’t Let Your Computer Get in the Way

Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good doctor-patient relationship. Not only is a good doctor-patient relationship a good … Continue reading

Thinking About Selling Your Practice? Proceed With Caution.

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Thinking About Selling Your Practice? Proceed With Caution

It’s no longer just hospitals that are buying up healthcare practices. Today, it’s health insurers, practice management companies, private equity firms and venture capitalists. They may offer you generous upfront bonuses, long-term contracts and other financial incentives. What they cannot … Continue reading

3 Surefire Ways to Turn Your Web Visitors into New Patients

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3 Surefire Ways to Turn Your Web Visitors into New Patients

Getting patients to visit your healthcare website is one challenge. Turning them into new patients in your practice is quite another. You can have the best-looking website and great SEO to attract patients, but without the right content, written the … Continue reading

5 Reasons For Reading Your Online Patient Reviews

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5 Reasons For Reading Your Online Patient Reviews

Now that more patients face rising out-of-pocket healthcare costs due to higher premiums and higher deductibles, more are searching the Internet for medical care, comparing reviews, practitioners and practices before they make buying decisions. Like it or not, today’s healthcare … Continue reading

Protect Your Practice Reputation Outside the Office, Too

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Protect Your Practice Reputation Outside the Office, Too

You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved … Continue reading

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Why Online Review Sites Are Important for Your Practice

When it comes to healthcare marketing strategies, website design is just as important as your strategies for social media marketing. Why? Because if your potential patients can’t get what they want or need from your website, they most likely will … Continue reading