The one thing that virtually all dentists have in common, is the need for sound dental marketing ideas that will attract a steady stream of new patients to the practice. There’s just one problem… You are a dentist, not a … Continue reading
In today’s increasingly complex world of digital communications, some healthcare practices find themselves drowning in a sea of questionable medical marketing advice from equally questionable sources. To complicate matters further, they are faced with an ocean of Internet-based, fly-by-night healthcare … Continue reading
Regardless of your healthcare practice’s size or specialty, the way your front desk staff behaves with patients will determine whether patients will be returning to you or taking their business elsewhere. Essentially, your staff is the face of your healthcare … Continue reading
If there is one thing that nearly all healthcare providers can agree on, it’s the need to attract more patients. Providers share a collective desire to help as many people as possible, achieve and maintain good health. Within today’s digital … Continue reading
In 2021, there is no doubt that healthcare SEO is vital to the growth of online visibility for medical practices. Every medical practice owner and digital marketer understands this. However, what needs to be understood is the fact that healthcare … Continue reading
There are many ways to grow your medical practice, but the most promising one is understanding your patients’ needs and making sure you exceed their expectations in service quality. Understanding your patients’ needs is something every medical practice owner ought … Continue reading
The population is growing, the COVID-19 pandemic is not a thing of the past, and this growing population still needs doctors. Therefore, failing to attract patients is a common issue for medical practices – a clear sign of gaps in … Continue reading
Online reputation management (ORM) is about searching, protecting, and improving content potential patients might find about your medical practice online. The process is by no means simple – negative comments, fake reviews, unethical competitors are all part of the course. … Continue reading
Digital transformation has become increasingly popular in recent times. Yet, amidst all the white noise about medical practices investing significant time, money, and efforts into digital transformation, let’s take a step back and answer a fundamental question, “What does digitally … Continue reading
Marketing a dental practice is not a full-time job… It’s more like doing two or three full-time jobs simultaneously! As a dental marketer, you are expected to keep track of digital campaigns, count website visitors, calculate conversion rates, look for … Continue reading
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