In 2021, there is no doubt that healthcare SEO is vital to the growth of online visibility for medical practices. Every medical practice owner and digital marketer understands this. However, what needs to be understood is the fact that healthcare … Continue reading
There are many ways to grow your medical practice, but the most promising one is understanding your patients’ needs and making sure you exceed their expectations in service quality. Understanding your patients’ needs is something every medical practice owner ought … Continue reading
The population is growing, the COVID-19 pandemic is not a thing of the past, and this growing population still needs doctors. Therefore, failing to attract patients is a common issue for medical practices – a clear sign of gaps in … Continue reading
Online reputation management (ORM) is about searching, protecting, and improving content potential patients might find about your medical practice online. The process is by no means simple – negative comments, fake reviews, unethical competitors are all part of the course. … Continue reading
Digital transformation has become increasingly popular in recent times. Yet, amidst all the white noise about medical practices investing significant time, money, and efforts into digital transformation, let’s take a step back and answer a fundamental question, “What does digitally … Continue reading
Marketing a dental practice is not a full-time job… It’s more like doing two or three full-time jobs simultaneously! As a dental marketer, you are expected to keep track of digital campaigns, count website visitors, calculate conversion rates, look for … Continue reading
Is your dental practice on Facebook? No? Then you are probably leaving revenue on the table! You must be thinking, why are we discussing Facebook, a social media platform that has been out for quite some time. Why Facebook? With … Continue reading
Of the 7.9 billion people on planet Earth, more than 4.6 billion have Internet access; and more than 4.3 billion people have access to social networks. More than 98% of social media users access social networks through a mobile device. Most of them spend … Continue reading
Quiz time, friends! What’s better than acquiring one new patient? The answer is not “acquiring two patients:” but retaining every single one of your existing patients! Having been in healthcare marketing for over 40 years, we understand the excitement that … Continue reading
After staff salaries, marketing is usually the most significant expense for many dental practices. As a dental practice owner, don’t you want to see your marketing budget being spent in the most productive way possible? Often, dental practices try different … Continue reading
AEO vs SEO: What Healthcare Marketers Need to Know
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