The Ultimate Power of Branding and Marketing for All Industries INCLUDING Healthcare!

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The Ultimate Power of Branding and  Marketing for All Industries INCLUDING Healthcare!

How does an inferior product succeed in the marketplace while a superior product falters or fails? Why are consumers willing to spend 50% more for a product that is essentially the same as its competitor or buy services that are … Continue reading

How to Communicate More Effectively With Patients Through Marketing

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How to Communicate More Effectively With Patients  Through Marketing

It’s one thing to talk with your patients face-to-face, and yet another thing to talk to patients or potential new patients via the written word. Many doctors, dentists and healthcare practitioners feel uncomfortable with this process or unqualified as professional … Continue reading

How to Communicate More Effectively With Patients

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How to Communicate More Effectively With Patients

According to the American Medical Association’s subcommittee on health literacy, 22% of American adults are functionally illiterate, and another 27.5% are only marginally literate. So how do communicate with nearly half of American adults who are marginally or functionally illiterate? … Continue reading

The amazing power of patient testimonials

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The amazing power  of patient testimonials

Looking for an advertising or marketing strategy with a great track record and proven results for healthcare practices? Patient testimonials can give you added credibility, a closer connection to your target audience and some attention-getting marketing messages. Just be careful … Continue reading

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Why you need to market your healthcare practice online

Five Things to Avoid on Your Website Now that over 150 million American Internet users are looking for healthcare information online, just having a website is no longer enough. To make your website work for you, avoid these five common … Continue reading