Do you have your medical, dental or veterinary practice on an online review site like Google+ or Yelp? If you don’t yet, you should. Stats show that 44% of Americans who use the Internet look for information about healthcare professionals … Continue reading
We’ve already talked about running your healthcare practice like a business to create a brand that will help consistently and effectively market your medical, dental or veterinary practice. The next important thing when it comes to successful healthcare practice marketing … Continue reading
If you’re looking to create a medical practice marketing plan to help you grow, expand and increase the profitability of your medical, dental or veterinary practice, it’s helpful to think of it as a business. If you think of your … Continue reading
When was the last time you updated your website? Ensuring that your website is current and up-to-date, featuring the latest in content marketing and healthcare marketing strategy is an important part of marketing your medical or dental practice. It’s more … Continue reading
A recent story about safety violations in the manufacturing of duodenoscopes linked to deadly superbug outbreaks – and more than a dozen deaths – at U.S. hospitals points out the importance of NOT using brand names in your marketing communications … Continue reading
You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved … Continue reading
Like technology and scientific discovery in the medical field, the Internet is ever-evolving – there are always new discoveries made or new applications created that make things better or easier to do. The rise in Internet communications has given way … Continue reading
Content marketing is an online marketing strategy that doctors, dentists and vets alike should consider adding to their healthcare marketing plan. Put plainly, content marketing is a way to strategize your posts so that they are valuable, relevant and consistent … Continue reading
Having social media sites for your medical, dental or veterinary practice is a must for all doctors, dentists and vets in 2015. It’s an effective healthcare marketing strategy that can connect you online with your patients and potential patients quickly … Continue reading
Have you added online videos as part of your healthcare marketing strategy? If you haven’t yet, you might want to consider it as part of your future plan, because online video is steadily on the rise and is only going … Continue reading
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