Online Reputation Management FAQs: You Asked, We Answered

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Online Reputation Management FAQs: You Asked, We Answered

If you want to know how to increase profitability or how to get more patients for my clinic, we’d say, by improving your online reputation. Online reputation management for doctors is a big deal. It can make or break your brand. An … Continue reading

The Whys and Hows of Choosing an Online Reputation Management Agency

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The Whys and Hows of Choosing an Online Reputation Management Agency

Many small medical practice owners start solo. Sometimes it is purely out of necessity, and sometimes it’s the way they want. Over time, however, they start looking for help with a variety of tasks. They might start with a front-desk … Continue reading

Have You “Crisis-Proofed” Your Medical Practice’s Online Reputation?

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Have You “Crisis-Proofed” Your Medical Practice’s Online Reputation?

If you are one of the many healthcare marketers who believe in the adage, “There’s no such thing as a bad reputation,” we’d suggest you think about it again. This age-old saying has become one of the biggest myths in … Continue reading

How Can Doctors Conduct an Online Reputation Audit?

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How Can Doctors Conduct an Online Reputation Audit?

The web can be a competitive place, especially when you are running a medical practice. What prospects see when they search for your medical practice online will decide your growth and profitability. Ever wondered what prospects find when they Google … Continue reading

How Artificial Intelligence Helps Doctors Protect Online Reputation

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How Artificial Intelligence Helps Doctors Protect Online Reputation

Online reputation management is crucial, especially for doctors. Patients read online reviews, often before you even have a chance to provide them with excellent service. What’s more, bad reviews can cause your medical practice to not show up in search … Continue reading

How Does a Negative Online Reputation Hurt SEO?

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How Does a Negative Online Reputation Hurt SEO?

Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading

Online Reputation vs. SEO: Which is better for doctors?

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Online Reputation vs. SEO: Which is better for doctors?

Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading

A Physician’s Guide to Online Reputation Management

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A Physician’s Guide to Online Reputation Management

Online reviews are very popular these days, with everything from gadgets to restaurants judged on third-party sites like Yelp and TripAdvisor. Medical practitioners are not immune, either. Popular websites like Healthgrades, Google My Business and Yelp have the potential to … Continue reading

5 Side Effects of Poor Patient Service

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5 Side Effects of Poor Patient Service

Patient service is arguably the most critical aspect of your medical practice to get right. Outstanding patient service can overcome poor marketing, but it is incredibly difficult (and expensive) to replace poor patient service with even the most exceptional, “delightful” … Continue reading

How to Establish the Online Reputation of a New Medical Practice

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How to Establish the Online Reputation of a New Medical Practice

With the Internet giving patients so many avenues to form an opinion about medical practices, every startup medical practice needs to be proactive about its online reputation. The competition of online reviews and social networks can be cutthroat – particularly … Continue reading

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