Even as technology advances, many people use old-fashioned ways to find health care providers. A personal recommendation is one of these ways. Sure, prospective patients can look at your website and ask for your professional credentials, but the words of … Continue reading
You and your ENT practice strive to provide top-notch care, and with your hard work, you achieve that. But you also want others to know what you do, even though you’re busy providing this care. Marketing your medical practice could … Continue reading
Frequently discussed but not always understood, black hat tactics can undermine your search engine optimization (SEO) and content marketing campaign. Black hat tactics use deception and trickery to rank higher in search engine results. To prevent these tactics, you might … Continue reading
Medical practices and the professionals who work there are different. So are their patients. Given these differences, the websites of medical offices aren’t going to be the same. But there are some things your medical practice might want to incorporate … Continue reading
Many health care providers have online presences, but are their sites truly useful? In fact, thin content, or content that doesn’t add value, could actually hurt your site. To determine if your site has thin content, you might want to … Continue reading
Have you ever sent an automated message to your patients to remind them of appointments or health checkups? Or does your practice still spend precious staff time calling or typing out individual emails to patients? Automated marketing can help you … Continue reading
Just when you thought you understood healthcare SEO and healthcare content marketing, along comes another new term —Content velocity. Most traditional marketers don’t talk about it, but it’s arguably one of the most important factors in getting good search results … Continue reading
Why You Need a Better Office Communication System How effective is your practice’s interoffice communication? How does your team typically interact with each other while in the office? Do they write notes, or march back and forth between the reception … Continue reading
Healthcare marketing for cardiologists has changed dramatically over the past 20 years. It was once common for them to be entirely dependent on traditional cardiology marketing strategies (think print advertising, radio, TV, billboards, direct mail, etc.) to attract new patients. … Continue reading
Whether you’re considering starting a podiatry practice or you’ve building your own practice for years, you still need sound marketing for long-term success. You need the most effective podiatry marketing available. But if you’re like many other podiatrists, you probably … Continue reading
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