Is It A Good Idea to Share Recent News Items On Social Media for Your Practice?

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Is It A Good Idea to Share Recent News Items On Social Media for Your Practice?

When the legendary music artist Prince passed away this past Thursday, we learned about it through social media. Almost everyone was expressing their sadness and condolences online, from friends and family to local businesses. Social media has quickly become a … Continue reading

Is It Okay to Repeat Content Online?

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Is It Okay to Repeat Content Online?

When it comes to creating online marketing content, it’s been stated over and over again that creating original content is important to all healthcare marketing strategies to generate interest and to help improve your practice’s search engine ranking. With originality … Continue reading

Keep Your Content On Schedule With These Tips

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Keep Your Content On Schedule With These Tips

Being in charge of a healthcare office, whether it’s a dental, medical, physical therapy or veterinary, is a full-time job. Having a healthcare marketing plan is essential to running your brand and expanding your practice, but with the daily concerns … Continue reading

How Brand Loyalty Can Help Your Healthcare Practice

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How Brand Loyalty Can Help Your Healthcare Practice

If you’ve researched online marketing or healthcare Internet marketing ideas, you’ve also probably come across the term “brand loyalty.” While this is definitely a business term, it can also be applied to your medical, dental or veterinary practice. Building a … Continue reading

How to Market Your Practice to Millennials

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How to Market Your Practice to Millennials

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading

The Importance of Online Advertising for Healthcare Marketing

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The Importance of Online Advertising for Healthcare Marketing

Have you considered online advertising as part of your healthcare marketing strategy? If you haven’t yet, you should consider it. According to an article on Forbes.com, online advertising was predicted to be a dominant marketing trend for 2015. Online advertising … Continue reading

Why Online Review Sites Are Important for Your Practice

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Why Online Review Sites Are Important for Your Practice

It’s important for all doctors and dentists to put their practice online to help patients and potential patients find their healthcare practice. Having your own website is an important first step in your healthcare marketing strategy, but it’s also important … Continue reading

Are Infographics Effective for Healthcare Marketing?

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Are Infographics Effective for Healthcare Marketing?

Did you know that 62% of companies in the U.S. used infographics in 2014 compared to just half in 2013? In the same survey, another 26% of companies stated that they planned to use infographics in 2015 as part of … Continue reading

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Promote Your Practice With Your Own Social Media Account

“Branding” may seem like a marketing term that’s only for big businesses. But when it comes to marketing on the Internet, branding is important for small and large business alike – and it’s just as important when it comes to … Continue reading