The amazing power of patient testimonials

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The amazing power  of patient testimonials

Looking for an advertising or marketing strategy with a great track record and proven results for healthcare practices? Patient testimonials can give you added credibility, a closer connection to your target audience and some attention-getting marketing messages. Just be careful … Continue reading

How to Build a More Effective Print Ad and How to Avoid Wasting Money:

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How to Build a More Effective Print  Ad and How to Avoid Wasting Money:

Many doctors and practitioners advertise their services in newspapers and magazines in an attempt to attract new patients. Many rely on the “expertise” of the writers and layout artists at the publication and some simply create their own do-it-yourself print … Continue reading

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5 Tips for an Effective LinkedIn Profile

We have met many physicians who are proud to say they don’t believe in marketing. They might as well be saying that they don’t believe in finance or technology or human resources – the basic tenets of running a business. … Continue reading