LOCATION, LOCATION, LOCATION! Your location may have more to do with how effectively you market your practice today than ever before. Though the Web is the number-one resource used by American consumers to gather health-related information, there are areas where … Continue reading
Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading
How to Market to American Healthcare Consumers The average American consumer reads at a 5th-6th grade level. Yet most doctors and medical staff write to them at a 10th-12th grade level… and that’s just half of the communication problem. The … Continue reading
How Staff Training Can Increase Your Revenue The Value of 200 Lost Phone Inquiry Calls Even the American Medical Association (AMA) has weighed in on this issue. A recent AMA study shows that the average practice loses over 200 inquiry … Continue reading
