Whether you’re considering starting a podiatry practice or you’ve building your own practice for years, you still need sound marketing for long-term success. You need the most effective podiatry marketing available. But if you’re like many other podiatrists, you probably … Continue reading
So, you completed your website content creation a few years ago and checked it off your marketing to-do list. That’s the good news. The bad news is that you’re not really done. To stay relevant and up to date, you … Continue reading
Think of search engine optimization (SEO) as the foundation of your online presence. The website content you produce means nothing if it doesn’t reach or attract patient prospects. SEO is designed to generate local leads and help you convert your … Continue reading
Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell products have mastered the art of in-office promotions, few have had success at marketing products online. If you … Continue reading
According to Google, 5% of all search queries are healthcare related. Even that small percentage amounts to over 1 billion searches per day. Knowing what specific questions and queries these users are looking for is extremely important to the success … Continue reading
If your healthcare website isn’t ranking in search results, you might have website design issues or website technical issues that are hurting your SEO performance. Typically, there are several possible reasons why you are not ranking. Your mission is to … Continue reading
This article explores the most common SEO challenges that high-growth, multi-location healthcare practices face when they expand to new markets or grow through mergers and acquisitions. It also explores the best solutions to those problems based on our 40+ years … Continue reading
Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading
In 2021, there is no doubt that healthcare SEO is vital to the growth of online visibility for medical practices. Every medical practice owner and digital marketer understands this. However, what needs to be understood is the fact that healthcare … Continue reading
Of the 7.9 billion people on planet Earth, more than 4.6 billion have Internet access; and more than 4.3 billion people have access to social networks. More than 98% of social media users access social networks through a mobile device. Most of them spend … Continue reading
The effect of the COVID-19 pandemic has been devastating, especially on small healthcare practices. With many small medical practice owners forced to shut down temporarily or adjust their services, patients must be in the know. One of the easiest ways … Continue reading
Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading
Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading
Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading
Today’s patients rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means, regardless of what your medical practice offers, your target audience is probably searching for services like yours on search engines … Continue reading
When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, it is not all there is to modern healthcare SEO. These days, analytics and content play a significant … Continue reading
When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing faster than you have a chance to … Continue reading
The most critical reason why you want to get to the top of Google’s first page is that you want to be seen by everyone who may need your services. Google is the number-one search engine in the US that … Continue reading
Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading
Understanding search engine optimization (SEO) is important for increasing your healthcare website traffic and brand awareness. Right now, thousands of potential patients are looking for healthcare content just like yours. You can help potential patients find your website by implementing … Continue reading
Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in this challenging medical practice marketing landscape. Medical practice owners spend hundreds … Continue reading
“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading
According to content marketing experts, content is one of the top factors that determine the ranking of your healthcare website. Therefore, the need for creating engaging content has increased now more than ever. However, what constitutes engaging content? Is there … Continue reading
A steady stream of new patients is the lifeblood of any successful medical practice. However, like any other business attempting to expand its customer base, medical practices looking to acquire new patients in a crowded marketplace can face a lot … Continue reading
Healthcare marketers are beefing up their investments in content. However, in order to leverage those investments, they will have to put some time and effort into learning the new rules for healthcare SEO, or search engine optimization. The days of … Continue reading
SEO, or search engine optimization, can sound intimidating for doctors and medical practices, but it doesn’t need to be. Patients’ first instinct for finding information, including what doctor or medical practice to visit, is to go online. If you want … Continue reading
Adding SEO click here optimized content to your medical or dental practice’s website has a lot of advantages – mainly the opportunity to increase your ranking in search engines to reach a greater target audience and expand your patient and … Continue reading
Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading
If you haven’t heard about SEO, now is the time to learn more about it and implement it in your online content. SEO content, or search engine optimized content, uses specific keywords, phrases and search terms to drive traffic to … Continue reading
Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading
Make sure your website is true SEO compatible. You may not know that SEO, or search engine optimization, has grown into a true science in recent years. Yet most SEO practitioners are still performing basic keyword, competitive and site structure … Continue reading
How to Achieve Comprehensive SEO on Your Website Putting Your Practice on Top of The ‘Hit’ List Your website is really only as good as its placement on the search engine results page (SERP) when a prospective patient or client … Continue reading
