Online Reputation vs. SEO: Which is better for doctors?

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Online Reputation vs. SEO: Which is better for doctors?

Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

7 Reasons Why Your Medical Practice Absolutely Needs SEO

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7 Reasons Why Your Medical Practice Absolutely Needs SEO

Today’s patients rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means, regardless of what your medical practice offers, your target audience is probably searching for services like yours on search engines … Continue reading

Healthcare SEO: 7 Ways to Improve Rankings of Your Website

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Healthcare SEO: 7 Ways to Improve Rankings of Your Website

When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, it is not all there is to modern healthcare SEO. These days, analytics and content play a significant … Continue reading

5 Healthcare SEO Techniques for Higher Ranking in 2020 and Beyond

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5 Healthcare SEO Techniques for Higher Ranking in 2020 and Beyond

When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing faster than you have a chance to … Continue reading

The Rewards of Being on the First Page of Google Search Results

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The Rewards of Being on the First Page of Google Search Results

The most critical reason why you want to get to the top of Google’s first page is that you want to be seen by everyone who may need your services. Google is the number-one search engine in the US that … Continue reading

How Critical is Voice Search for Healthcare SEO?

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How Critical is Voice Search for Healthcare SEO?

Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading

6 SEO Tools That Can Double Your Healthcare Website Traffic

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6 SEO Tools That Can Double Your Healthcare Website Traffic

Understanding search engine optimization (SEO) is important for increasing your healthcare website traffic and brand awareness. Right now, thousands of potential patients are looking for healthcare content just like yours. You can help potential patients find your website by implementing … Continue reading

Can Patients Find Your Medical Practice Online?

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Can Patients Find Your Medical Practice Online?

Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in this challenging healthcare marketing landscape. Medical practice owners spend hundreds and … Continue reading

What Is Brand Perception and How Does it Impact Your Bottom Line?

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What Is Brand Perception and How Does it Impact Your Bottom Line?

“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading

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Reduce burnout and increase connection with your patients using these 3 techniques

“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading