In the digital marketing world, it’s not uncommon to see SEO teams and CRO teams butt heads. With lots of overlap in their work and sometimes seemingly opposing goals, conflict between these teams is understandable. That conflict can lead to … Continue reading
It may seem like strong SEO and a good UX work against each other sometimes, but, there’s no reason they need to. And there are many who would tell you that good UX is good SEO, and vice-versa. When goals … Continue reading
How’s your website doing these days? If you answered that it’s not doing as well as you’d like, then this article is for you. Your healthcare website may be suffering from technical SEO factors or common technical SEO issues that … Continue reading
This article explores the most common SEO challenges that high-growth, multi-location healthcare practices face when they expand to new markets or grow through mergers and acquisitions. It also explores the best solutions to those problems based on our 40+ years … Continue reading
How to Recover Your Website from a Google Ranking Drop Have you suddenly noticed a drop in your Google website ranking and wondered why your site received a Google penalty? If you have a medical or dental practice, then your … Continue reading
Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading
In 2021, there is no doubt that healthcare SEO is vital to the growth of online visibility for medical practices. Every medical practice owner and digital marketer understands this. However, what needs to be understood is the fact that healthcare … Continue reading
Once you’ve set up your clinic, the next question is: how to grow physical therapy clinic? Because if your practice isn’t growing, it’s probably shrinking! Growing a physical therapy clinic isn’t easy. The success of your clinic depends on your … Continue reading
The effect of the COVID-19 pandemic has been devastating, especially on small healthcare practices. With many small medical practice owners forced to shut down temporarily or adjust their services, patients must be in the know. One of the easiest ways … Continue reading
Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medical practice, you will need website traffic. And … Continue reading
