Gaining more unique followers on social media is part of any practice’s healthcare marketing plan. So there are a lot of ads on the Internet that promise hundreds or thousands of followers for one easy payment. While this may seem … Continue reading
If you’ve been researching new trends to add to your healthcare marketing plan, you’ve probably noticed that one of the biggest trends for 2016 is creating a mobile site for your practice. Mobile sites are an essential healthcare marketing strategy … Continue reading
As you are reading this text, new technologies are changing what we used to call the “modern era.” Increasingly, people of all ages, genders, and cultures rely on online resources to find healthcare professionals that suit their needs and to … Continue reading
Healthcare advertising is part of many healthcare marketing strategies because it’s a targeted approach that can help you find the patients you want. Advertising on social media is an effective strategy for promoting your medical or dental practice online and … Continue reading
Having a website is the most important first step in healthcare Internet marketing. But did you know that having a custom website for your healthcare practice is just as important? With website trends growing and changing every year, a customized … Continue reading
When you’re creating an online healthcare marketing plan, it’s important to think of your practice as a business to make your marketing strategies effective, increase your online profile and gain more patients and referrals. If you’re struggling with the idea … Continue reading
Did you know that 77% of online health seekers began their last session on a search engine? When you’re marketing your healthcare practice online, it’s important to anticipate what your patients are looking for – that way, they find you … Continue reading
The main reason for starting an online healthcare marketing strategy is to attract patients from the wide audience pool that is the Internet. Getting visitors to your healthcare practice’s website is one thing, but how can you convert those visitors … Continue reading
When the legendary music artist Prince passed away this past Thursday, we learned about it through social media. Almost everyone was expressing their sadness and condolences online, from friends and family to local businesses. Social media has quickly become a … Continue reading
When it comes to creating online marketing content, it’s been stated over and over again that creating original content is important to all healthcare marketing strategies to generate interest and to help improve your practice’s search engine ranking. With originality … Continue reading
