The start of a new year is the perfect time to implement fresh goals in your healthcare practice. But don’t set yourself up for defeat by setting obscure goals or laying out objectives that aren’t obtainable. Use these five tips … Continue reading
Have you waited in your waiting room lately? You should. In fact, that’s one of the best ways to find out what your waiting room experience is really like. If you’re wondering why this is such a big deal, waiting … Continue reading
Perpetually tardy patients, last-minute cancellations and flat-out no-shows have adverse affects on your healthcare practice. They disrupt your schedule, minimize your efficiency and, most of all, reduce your profitability. Patient Prompt reports that with an average appointment cost of $125, … Continue reading
Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and more productive. And … Continue reading
When it comes to healthcare, patients want to know they are getting the best and prefer going to physicians someone they trust has recommended to them. Here are some ways to increase your number of patient referrals. 1. Gather information. … Continue reading
With all the demands of your rigorous schedule, seeing one patient after another, the constant clamor for your attention can get to be too much. To take care of yourself, and therefore enable you to take better care of your … Continue reading
Whether it’s a medical or dental practice you’re opening, keep your patients’ point of view front and center. Think through how patients will find you and how they will experience your practice. 1. Build a user-friendly website. As a practitioner, … Continue reading
What do you want your patients to think of when they think of you and your practice? What do you want your practice to be known for? Your answers to these questions will guide your practice’s brand, which refers to … Continue reading
Healthcare marketing helps you nurture relationships with existing patients and help new patients find you. The concept is simple enough, but with all the forms of media out there, it can be overwhelming to know how to get into action. … Continue reading
Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good doctor-patient relationship. Not only is a good doctor-patient relationship a good … Continue reading
