Who Is Patient 2.0 and Why Should You Care?

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Who Is Patient 2.0 and Why Should You Care?

Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet … Continue reading

The Latest News About Online Patient Reviews

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The Latest News About Online Patient Reviews

Today’s healthcare environment is putting individual patients and quality of care at the center of the American health universe. New payment models are rewarding value and quality over volume. And patients are acting more like traditional consumers and relishing their … Continue reading

Why Patients and a Growing Number of Doctors Prefer Concierge Medicine – Part 2 of 2

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Why Patients and a Growing Number of Doctors Prefer Concierge Medicine – Part 2 of 2

According to the Concierge Medicine Research Collective, which has been studying consumer demand for concierge or direct care models for years, the number of patients seeking concierge medical care is far greater than the actual number of concierge doctors and … Continue reading

Demand for Concierge Medicine Outpacing Supply – Part 1 of 2

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Demand for Concierge Medicine Outpacing Supply – Part 1 of 2

The Concierge Medicine Research Collective has been studying consumer demand for concierge, direct care, cash-only and retainer-based medical models for years. They have found that the number of patients seeking concierge medical care is now far greater than the actual … Continue reading

Big Patient Engagement Potential in Health-Related Mobile Apps

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Big Patient Engagement Potential in Health-Related Mobile Apps

With the emergence of mobile apps in smartphones and similar devices, experts foresee great potential for health-related apps at improving patient engagement. Mobile app downloads have increased significantly. According to the April 2012 Xyologic app download report, approximately 378 million … Continue reading

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How to Promote Your Social Media Accounts Offline

You may be tempted to stop marketing your healthcare practice once the Affordable Care Act fully kicks in next year, believing it will bring more new patients than you can handle. That’s fine if you don’t care which patients you … Continue reading