If you haven’t yet heard about over-the-top (OTT) advertising and marketing or connected TV (CTV) streaming, you will soon. Connected TV, also known as over-the-top media streaming, describes a whole new frontier for targeted marketing campaigns. These terms are relatively … Continue reading
Have you ever felt like you should be doing more to attract new patients and grow your practice? Have you ever wondered how you can reach out to more patients, become a thought leader in your specialty or community, and … Continue reading
Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading
If you are unfamiliar with marketing lingo, you might not know that “B2B” means business-to-business. Then there’s “B2C,” which means business to consumer. The B2B market in global healthcare is estimated to reach $536.6 billion in revenue by the end … Continue reading
If you haven’t considered using video in your healthcare marketing, it’s time to rethink your strategy and modify your healthcare marketing plans for 2022. According to recent studies, people watch an average of over 16 hours of online video every … Continue reading
It seems that telehealth services are suffering from a provider adoption problem. Despite the fact that nearly 80% of all patients say they are interested in trying telehealth, physician adoption of telemedicine services is, so far at least, extremely low. … Continue reading
With so much happening all around us every day, it’s difficult to find sufficient time for the things we must do, much less the things that we want to do. So, it’s natural to seek out the most expedient, time-saving … Continue reading
There are dozens if not hundreds of ways to attract new patients to your medical or dental practice. This article focuses on the top five healthcare marketing strategies – the 800-pound gorillas of healthcare marketing, all of which have been … Continue reading
Blogs get people’s attention. The fact that you’re reading this right now proves it. Medical practice blogging is no different. Blogging is an effective healthcare marketing strategy that can help your medical practice attract more patients. Blogging is also an … Continue reading
Like healthcare itself, healthcare marketing presents an ever-changing landscape of possibilities. The best marketing strategies from yesterday may not be the best options for today or in the future, especially when it comes to what healthcare marketing companies like to … Continue reading
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