Patient compliance is a challenging issue for the medical professional. Your desire to help your patients succeed is often derailed when they don’t do their part. Get a jump-start in January and use the New Year’s motivating force to your … Continue reading
You’re in a prime spot as a medical professional ringing in the new year because your patients are likely setting some health goals for 2017. This is your chance to step up to the plate and capitalize on those fresh … Continue reading
Those New Year’s goals you set for your medical practice are a great motivating force, but at some point you may hit that proverbial wall and lose the drive to move forward. Because your practice’s success is too important to … Continue reading
The start of a new year is the perfect time to implement fresh goals in your healthcare practice. But don’t set yourself up for defeat by setting obscure goals or laying out objectives that aren’t obtainable. Use these five tips … Continue reading
When you’re creating a healthcare marketing plan for your medical or dental practice, it’s important to think of your practice as a brand or a business. It’s also equally important to make an effort to create a community within your … Continue reading
Creating social media and blog posts that showcase your expertise and address patients’ medical questions and concerns is a large part of any healthcare marketing strategy. Although it’s important to showcase your practice’s expertise and keep the information relevant to … Continue reading
Have you waited in your waiting room lately? You should. In fact, that’s one of the best ways to find out what your waiting room experience is really like. If you’re wondering why this is such a big deal, waiting … Continue reading
Perpetually tardy patients, last-minute cancellations and flat-out no-shows have adverse affects on your healthcare practice. They disrupt your schedule, minimize your efficiency and, most of all, reduce your profitability. Patient Prompt reports that with an average appointment cost of $125, … Continue reading
Here’s the hard truth: You need to invest in digital marketing if you want your healthcare practice to remain competitive. The unfortunate reality is that digital marketing can get costly, and not every digital marketer is worth his weight in … Continue reading
Even if advertising isn’t your specialty, you can probably conjure up in your mind a variety of brands that you recognize and personal associations to go with them. Branding for your healthcare practice is similar in that your brand is … Continue reading
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