Just when you thought you understood healthcare SEO and healthcare content marketing, along comes another new term —Content velocity. Most traditional marketers don’t talk about it, but it’s arguably one of the most important factors in getting good search results … Continue reading
Why You Need a Better Office Communication System How effective is your practice’s interoffice communication? How does your team typically interact with each other while in the office? Do they write notes, or march back and forth between the reception … Continue reading
Healthcare marketing for cardiologists has changed dramatically over the past 20 years. It was once common for them to be entirely dependent on traditional cardiology marketing strategies (think print advertising, radio, TV, billboards, direct mail, etc.) to attract new patients. … Continue reading
Whether you’re considering starting a podiatry practice or you’ve building your own practice for years, you still need sound marketing for long-term success. You need the most effective podiatry marketing available. But if you’re like many other podiatrists, you probably … Continue reading
You already know your ophthalmology practice needs a steady stream of new patients to survive in this competitive post-COVID healthcare market. What you may not know is that you also need proven, effective marketing strategies for ophthalmology so you can … Continue reading
Want to know how your patients really feel about you and your practice? Try patient sentiment analysis, the latest buzz phrase in healthcare. Sentiment analysis is a research method that gauges patient satisfaction with the health services they have received. … Continue reading
When it comes to healthcare content marketing, it’s not enough to merely put up a practice website and call it a day. If attracting, engaging, and converting new patients is important to you, you need more than just a bare … Continue reading
So, you completed your website content creation a few years ago and checked it off your marketing to-do list. That’s the good news. The bad news is that you’re not really done. To stay relevant and up to date, you … Continue reading
Has your practice embraced the latest patient engagement trends? Or are you still waiting for life to return to normal after COVID-19? One thing you should know for certain is that patients aren’t waiting. They’re already living a new normal … Continue reading
Imagine this scenario. You hire a new physician and he prescribes the wrong medication to one of your patients. The patient has a severe adverse reaction and sues the new doctor for malpractice. You later discover that he was not … Continue reading
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