Patient complaints indicate a disconnect between what patients expected and what your staff delivered. Sometimes that disconnect is caused by a patient’s unreasonable expectations, and sometimes by something your staff did wrong. Use this four-step process to respond to patient … Continue reading
Your content is only useful if it attracts potential patients’ attention, generates interest, creates conviction, and motivates them to schedule an appointment with you. For as long as your content follows this formula, it’ll be successful in helping you achieve … Continue reading
“Our patients know who we are; they know what we offer, and they know where to find us.” Sound familiar? It’s almost the end of 2020, and social media marketing is no longer an option for healthcare marketers. We see … Continue reading
Once you’ve set up your clinic, the next question is: how to grow physical therapy clinic? Because if your practice isn’t growing, it’s probably shrinking! Growing a physical therapy clinic isn’t easy. The success of your clinic depends on your … Continue reading
An integral part of running a successful healthcare practice is dealing with patients, especially difficult ones. Even the most reputable medical practices, at some point, encounter a difficult patient. How you deal with difficult patients could mean the difference between … Continue reading
Doctor referrals, which bring in new patients, are one of the most potent patient acquisition strategies. But do you know how to approach a doctor’s office for referrals? Here’re some quick tips. 1. Focus your conversation on referrals: When you … Continue reading
Despite its potential, physician referral marketing hasn’t achieved the same publicity as other healthcare marketing strategies like social media and blogging. However, as a low-cost and widely acclaimed patient acquisition channel, it is slowly but surely taking center stage. Personal … Continue reading
What is the most important thing you can do to attract more patients to your practice and increase word-of-mouth referrals? The answer is: by improving your patient service. No matter how fantastic you think your products are, or how experienced … Continue reading
Medical practices can’t run smoothly if their employees are not happy. Unhappy employees will not perform at the same level as motivated and enthusiastic employees, and it’s up to you to boost staff morale and keep performance high. Here’re the … Continue reading
There are thousands of ways to market a hospital. With the right mix of strategies, you can identify the most effective healthcare marketing tactics for your hospital. Here’re the top five ways to market a hospital. 1. Facebook Advertising Hundreds … Continue reading
