The right marketing strategy for your healthcare company can greatly boost its presence and grow its customer base. A strategy built on solid principles and executed properly can generate a huge return on investment. Even if you plan to hire … Continue reading
Do you still refer to your reception area as the “waiting room”? If so, you might have a serious problem with patient satisfaction at your practice. It has been well-established that longer patient waiting times negatively impact patient satisfaction. Long … Continue reading
If you are unfamiliar with marketing lingo, you might not know that “B2B” means business-to-business. Then there’s “B2C,” which means business to consumer. The B2B market in global healthcare is estimated to reach $536.6 billion in revenue by the end … Continue reading
Like healthcare itself, healthcare marketing presents an ever-changing landscape of possibilities. The best marketing strategies from yesterday may not be the best options for today or in the future, especially when it comes to what healthcare marketing companies like to … Continue reading
Building a health care delivery strategy, as defined, that includes all aspects that affect a patient’s ability to get the right care at the right time, should be the forefront of every practice. Here is a step-by-step guide to revenue … Continue reading
Social proof is one of the most useful marketing tools to promote your medical practice. Seeing existing patients’ happiness and success is a proven way to increase prospective confidence, leading to increasing patient flow. According to several reports, online reviews … Continue reading
Your content is only useful if it attracts potential patients’ attention, generates interest, creates conviction, and motivates them to schedule an appointment with you. For as long as your content follows this formula, it’ll be successful in helping you achieve … Continue reading
Dental office marketing is changing at a meteoric rate, making it difficult for dental practice marketers to keep up with the latest healthcare marketing standards. In fact, according to a survey, almost 76% of marketers think that marketing guidelines and … Continue reading
Increase patient volume. Boost website traffic. Launch new services. Improve brand awareness. Strengthen online reputation. These are all examples of healthcare marketing goals. But “goals” is rather a vague term. If you genuinely want to set goals, you have to … Continue reading
Did you know, that seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a result, medical … Continue reading
