7 Reasons You Need Digital Marketing for Your Medical Practice

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7 Reasons You Need Digital Marketing for Your Medical Practice

There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any … Continue reading

5 Email Marketing Campaign Ideas to Improve Patient Engagement

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5 Email Marketing Campaign Ideas to Improve Patient Engagement

Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading

How Social Networks Can Help Your Psychology Practice Thrive

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How Social Networks Can Help Your Psychology Practice Thrive

Social networks have grown at an exponential rate over the last decade or so. According to a report by Statista, there were around 207 million social network users in the U.S. in 2016. This figure places the U.S. as the … Continue reading

5 Reasons Your Medical Practice Needs a Visual Marketing Plan

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5 Reasons Your Medical Practice Needs a Visual Marketing Plan

To start with, here are the key stats you must know about the importance of including visual content in your healthcare marketing plan in 2018: Nearly 37 percent of marketers said visual marketing was important for their business, second only … Continue reading

Is Your Medical Practice Website Patient-Friendly?

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Is Your Medical Practice Website Patient-Friendly?

The Internet is a very competitive place. Getting potential patients to your medical practice website is only half the battle. The more significant part of the struggle is to keep your website visitors engaged. It is also important to give … Continue reading

5 Video Marketing Ideas for Your Healthcare Practice

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5 Video Marketing Ideas for Your Healthcare Practice

Consider this: More than 65 percent of people are visual learners. Around 90 percent of the information that our brain processes is visual. Messages conveyed using graphics and visuals are 43 percent more effective. Most people have an innate psychological … Continue reading

5 Ways to Improve Your Medical Practice’s Profitability

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5 Ways to Improve Your Medical Practice's Profitability

As a medical practice owner, your goal is to improve revenue and increase the bottom line. However, your patients do not care about your profitability. They want value for their money, and this can go well beyond how your staff … Continue reading

Increase Your Medical Practice Revenue By Up-Selling and Cross-Selling

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Increase Your Medical Practice Revenue By Up-Selling and Cross-Selling

Did you know that more than 60 percent of patients who are convinced of your quality would try more of your products or services when offered? The significance cross-selling and up-selling is underestimated in the healthcare industry. Medical practitioners can … Continue reading

6 Tips for Marketing to Millennial Patients in 2018

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6 Tips for Marketing to Millennial Patients in 2018

If there is one generation that healthcare marketers cannot stop talking about, it is the millennials. Heavily sought after by most healthcare practices, the millennial generation presents a tremendous business opportunity. Medical practices of all specialties and sizes around the … Continue reading

Patient Feedback Survey: How Asking the Right Questions Can Help Your Practice

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Patient Feedback Survey: How Asking the Right Questions Can Help Your Practice

A nicely crafted patient satisfaction survey is one of the best methods practices have for understanding their strengths and knowing what they should improve. Surveys are an excellent way to assess patient satisfaction, brand potential, service quality, price comparison and … Continue reading

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A nicely crafted patient satisfaction survey is one of the best methods practices have for understanding their strengths and knowing what they should improve. Surveys are an excellent way to assess patient satisfaction, brand potential, service quality, price comparison and … Continue reading