All healthcare marketers understand the importance of having an attractive website and getting regular traffic. However, website traffic is only half the battle. The challenge is making your visitors stay on your dermatology practice website long enough to find out … Continue reading
Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading
Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading
Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading
If you want to widen the reach of your brand message quickly and creatively, infographics are the answer. Infographics are all about stirring the creative storm in your coffee mug. This is because humans love visuals. Our brains like them, … Continue reading
There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any … Continue reading
Social networks have grown at an exponential rate over the last decade or so. According to a report by Statista, there were around 207 million social network users in the U.S. in 2016. This figure places the U.S. as the … Continue reading
To start with, here are the key stats you must know about the importance of including visual content in your healthcare marketing plan in 2018: Nearly 37 percent of marketers said visual marketing was important for their business, second only … Continue reading
The Internet is a very competitive place. Getting potential patients to your medical practice website is only half the battle. The more significant part of the struggle is to keep your website visitors engaged. It is also important to give … Continue reading
Consider this: More than 65 percent of people are visual learners. Around 90 percent of the information that our brain processes is visual. Messages conveyed using graphics and visuals are 43 percent more effective. Most people have an innate psychological … Continue reading
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Consider this: More than 65 percent of people are visual learners. Around 90 percent of the information that our brain processes is visual. Messages conveyed using graphics and visuals are 43 percent more effective. Most people have an innate psychological … Continue reading
