5 Ways to Strengthen Your Online Reputation in 2020

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5 Ways to Strengthen Your Online Reputation in 2020

Your medical practice’s online reputation is constantly evolving and redefined by every social media post, online review and blog post. When someone discovers your medical practice, he or she makes perceptions and buying decisions based on this online content. So … Continue reading

Free Ideas for Healthcare Practice Marketing

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Free Ideas for Healthcare Practice Marketing

Getting the word out about your healthcare practice is one way to make sure it succeeds. Indeed, many aspects of your medical practice may depend on it. And what better way to promote your brand than to come up with … Continue reading

7 Ways Physicians Can Do Social Media Marketing

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7 Ways Physicians Can Do Social Media Marketing

The popularity of social networks is at its peak. According to a report, social media platforms are the most relevant advertising channels for almost 50 percent of Gen Z and 42 percent of millennials. Even for the healthcare industry, social … Continue reading

The ‘Secret’ Doctor Healthcare Marketing Strategy That Will Make or Break Your Practice

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The 'Secret'’' Doctor Healthcare Marketing Strategy That Will Make or Break Your Practice

There is a secret healthcare marketing strategy we have seen over the years that makes and breaks more medical practices than any other approach. The reason we call it is “secret” is not that hardly anyone knows about it, but … Continue reading

5 Reasons Video Content Helps Convert Leads Into Patients

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5 Reasons Video Content Helps Convert Leads Into Patients

Figuring out where to spend your money and time as a healthcare marketer is not an easy decision. You want to create relevant content that grabs the interest of your target audience without being too gimmicky. You want marketing tactics … Continue reading

5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice Grow

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5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice Grow

You often hear that the world of healthcare marketing is changing. It is true, but shouldn’t we all be looking at this statement a little differently? The world of healthcare marketing has already changed. It is not a matter of … Continue reading

6 Ways to Use Social Networks to Grow Your Medical Practice

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6 Ways to Use Social Networks to Grow Your Medical Practice

According to a report by Statistica, the total number of worldwide users on social networks is likely to cross 3 billion active users per month by 2021. This is one-third of the world’s entire population! Social networks are engaging the … Continue reading

5 Email Marketing Campaign Ideas to Improve Patient Engagement

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5 Email Marketing Campaign Ideas to Improve Patient Engagement

Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading

Why Online Reputation Management Is Necessary for Medical Practices

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Why Online Reputation Management Is Necessary for Medical Practices

There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant interaction think they were in the right and decide to … Continue reading

Are You Targeting the Right Patients?

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Are You Targeting the Right Patients?

Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading

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Thinking About Selling Your Practice? Proceed With Caution.

Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading