Medical Marketing How to Increase Your Referrals

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Medical Marketing How to Increase Your Referrals

Medical Marketing How to Increase Your Referrals Asking for referrals is one of the best ways to grow your healthcare practice, yet many practitioners simply don’t ask. Why? Because they’re uncomfortable or simply don’t know how. Lori Waltz, Practice Builders … Continue reading

Practice Builders’ Strategic Growth and Marketing Workshop in New Orleans!

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Practice Builders’ Strategic Growth and Marketing Workshop in New Orleans!

Practice Builders’ Strategic Growth and Marketing Workshop in New Orleans! Don’t miss your chance to get the strategies that are working–even in this tough economy–at thePractice Builders’ Strategic Growth and Marketing Workshop coming to New Orleans on February 25-26, 2011. Plus, … Continue reading

Familiarity Breeds Credibility

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Familiarity Breeds Credibility

Familiarity Breeds Credibility Familiarity Breeds Credibility People will buy much more, and more often, from you if they have heard your name before. In marketing, familiarity definitely breeds credibility, providing what the public has heard is positive. If potential patients/clients … Continue reading

Do You Know Your Target Audience?

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Do You Know Your Target Audience?

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading

The Three Most Important Words in Marketing

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The Three Most Important Words in Marketing

The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading

Practice Builders’ Strategic Growth and Marketing Workshop in San Diego

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Practice Builders’ Strategic Growth and Marketing Workshop in San Diego

Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to San Diego February 18-19, 2011. When you register by February 11th, you will pay only $795 … Continue reading

How to Help Your Patients Now

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How to Help Your Patients Now

How to Help Your Patients Now The long deep recession has American healthcare consumers reeling as they continue to face declining home prices and increasing unemployment.  Most experts predict a long slow recovery. Given that, how can you best help … Continue reading

Receive a $200 Apple Gift Card When You Attend a Practice Success Workshop in Orlando!

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Receive a $200 Apple Gift Card When You Attend a Practice Success Workshop in Orlando!

Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to Orlando on February 18-19, 2011. When you register by February 11th, you will pay only $795 … Continue reading

Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice

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Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice

Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice REGISTER NOW! Social networks and blogs are changing how potential patients find your practice, how and where they share their experiences and, eventually, where they will spend their time and … Continue reading

Can Your Target Audience Read?

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Can Your Target Audience Read?

According to the American Medical Association’s subcommittee on health literacy, only 35% of physicians know anything about literacy in America. Which means that nearly two-thirds of doctors don’t know that 22% of adult Americans are functionally illiterate and another 27.5% … Continue reading

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7 Ways to Improve Your Healthcare Marketing

According to the American Medical Association’s subcommittee on health literacy, only 35% of physicians know anything about literacy in America. Which means that nearly two-thirds of doctors don’t know that 22% of adult Americans are functionally illiterate and another 27.5% … Continue reading