About Sharon Mason Parker

Sharon has spent 25 years building teams and developing people to work together to help improve the client experience in the markets we serve. This ultimately benefits both customers and staff equally. Sharing best practices and ideas helps clients and team members envision new alternatives, which is quite fulfilling when positive change results. Sharon enjoys working closely with clients to understand the true drivers that are affecting their business environment. By engaging clients in meaningful exploration of their goals and challenges, she often discovers that an issue they asked for help in solving is merely a symptom of something else or something greater. Solving the real issue through truly listening and not just addressing the symptoms helps create true partnerships with clients.

How to Increase Your Referrals the Easy Way

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How to Increase  Your Referrals the Easy Way

Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading

Reach Your Online Audience More Effectively With an e-Brochure

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Reach Your Online Audience More Effectively With an e-Brochure

Most healthcare practices use some kind of brochure to tell patients and referrers about their services. Very few actually create effective printed brochures without professional marketing help. Even fewer have taken the extra steps necessary to create an electronic brochure … Continue reading

How to Build a More Effective Print Ad and How to Avoid Wasting Money:

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How to Build a More Effective Print  Ad and How to Avoid Wasting Money:

Many doctors and practitioners advertise their services in newspapers and magazines in an attempt to attract new patients. Many rely on the “expertise” of the writers and layout artists at the publication and some simply create their own do-it-yourself print … Continue reading

How to Emerge Successfully from the Recession

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How  to Emerge Successfully from the Recession

It’s been a difficult few years for the US economy and for many healthcare practices. Patients, riddled with fears about losing their jobs and homes, have been canceling appointments, elective procedures and even routine check-ups and necessary health maintenance at … Continue reading

Running A Business Without Marketing Is Like Breathing Without Oxygen

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Running A Business Without Marketing  Is Like Breathing Without Oxygen

We have met many physicians who are proud to say they don’t believe in marketing. They might as well be saying that they don’t believe in finance or technology or human resources – the basic tenets of running a business. … Continue reading

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Locate Us: 945 E. Main Street, Suite 4, Spartanburg, SC 29302