There is a secret healthcare marketing strategy we have seen over the years that makes and breaks more medical practices than any other approach. The reason we call it is “secret” is not that hardly anyone knows about it, but … Continue reading
When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing faster than you have a chance to … Continue reading
Powerful patient relationships are the driving force behind your medical practice success. When your patients know, like and trust you, they are far more likely to buy your products and services and recommend them to friends and family. But how … Continue reading
There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant interaction think they were in the right and decide to … Continue reading
Today’s healthcare landscape is incredibly patient-driven. Patient service is no less than a “religion” for medical practitioners and their staff. A plethora of choices and mass customization mean medical practices must fight for patients’ business. It is not only service … Continue reading
Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading
Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in this challenging medical practice marketing landscape. Medical practice owners spend hundreds … Continue reading
“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading
Creating and maintaining a strong social media presence could be the difference between success and failure for your medical practice. The most popular platforms, including Facebook, Twitter and LinkedIn, are continually being transformed, bringing new features to end users. Healthcare … Continue reading
Can negative patient reviews help you attract more patients? Why are negative patient reviews considered less harmful? When and how should you respond to negative reviews? Most potential patients consider a lot of factors when choosing their healthcare provider, and … Continue reading
