Healthcare marketing helps you nurture relationships with existing patients and help new patients find you. The concept is simple enough, but with all the forms of media out there, it can be overwhelming to know how to get into action. … Continue reading
Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good doctor-patient relationship. Not only is a good doctor-patient relationship a good … Continue reading
With pitches and promotions everywhere, you want to make your healthcare practice’s emails stand out in your patients’ inbox. Here are things you can do to create emails that your patients will actually want to open. Make it personal. Think … Continue reading
Email marketing allows you to communicate directly with your patients, so don’t let the opportunity go to waste. Once you have email addresses and a strategy for an email campaign, here are some important aspects to keep in mind as … Continue reading
The good news is email marketing is effective – really effective. According to Mawazo.ca, email marketing is 40% more effective than Facebook or Twitter. Before you integrate email into your healthcare marketing plan, however, there are some factors you should … Continue reading
We’re not telling you to create a Gray’s Anatomy episode. But posting video content on your website is a great marketing tool for your practice. Video humanizes your practice, increases engagement with new and current patients and is easy to … Continue reading
When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world … Continue reading
About Bonnie Furner, MD: Bonnie Furner was a dermatologist in San Antonio Texas with a reputable and long standing practice. With over 10,000 patient charts under her belt, she was looking for opportunities to use them as renewed sources of … Continue reading
How is your online healthcare marketing game? If you create and implement strategies to connect with patients on the Internet so that you attract and retain them long-term, then you’re doing great. If you roll your eyes at the idea … Continue reading
Managing your online reputation is important for online healthcare marketing. With both social media accounts and online review sites, it’s easy for your practice to receive feedback that everyone can see – both positive and negative. Positive reviews are something … Continue reading
